I take a lot of pride in giving real estate agents the right advice about where the world's headed. Being a first-mover has tremendous advantages and what I want you to be a first-mover on this time is NFTs (non-fungible tokens). In this episode, I explain what they are, how you purchase them and what they can mean for the future of real estate.

Who is the "perfect" Realtor? As someone who has been working with top producers for more than a decade, I decided to put together a list of 21 Realtors who are the best of the best at a very specific thing. Basically, if you combined their 21 strengths into one Realtor that would be the "perfect" Realtor. While all of these agents do many things well, I highlighted one particular category that they excel in that’s better than anyone else I’ve ever seen in the real estate industry. On this episode, find out who made the list and why.

You can't get the right answer if you ask the wrong question.  The most annoying thing that I'm asked about when it comes to internet leads is “What's the conversion rate?” I get asked so frequently that I wanted to address it head-on, once and for all.  It is a stupid question. On this episode, I explain why, and what you should be asking instead.

It's harder than ever to differentiate yourself as a Realtor. A lot of what you all do is the same. I'm obsessed (and you should be too) with figuring out how to identify and articulate genuine differentiators. Doing so has never been more important. On this episode, I go through several differentiators that are guaranteed to set you apart as a Realtor.

The real estate industry is over-indexed on marketing tech and under-indexed on sales tech.  There's a lot more you can do for your reps besides giving them a CRM, a dialer and a headset.  On this episode, I share 12 of the best sales tools agents aren't using yet - but should be.

The rules for real estate marketing all just changed, and our industry is not prepared. New laws and regulations are now in place and strictly enforced. They will get stricter moving forward. Think of it this way: Your marketing is no longer compliant. On this episode, I analyze what happened and what you need to do about it.

My wife and I want to invest in real estate but we have no idea where to start. The keyword is start. We’re sold. We get it. Investing in real estate is a great idea.  In fact, it is so compelling that every single person you know wants to invest in real estate. I bet most of them don't know where to start either. On this episode, I explain how the internet and media have contributed to the appeal of investing and give you a couple of questions Realtors like you can answer for people who are ready to get started.

Real estate agents can now partner with and pay NCAA athletes. There's been a historic rule change in regards to “Name, Image, Likeness” that allows college athletes to legally get paid. They can use their personal brand to promote your business. In this episode, I tell you exactly what you should do to get the most out of an opportunity like this. Plus, I cover 5 specific tactics you can steal and use.

In this bonus episode of Calls, Neal Mitchell interviews best-selling author Chris Smith on his book, "The Conversion Code". Listeners will learn how to attract and convert new leads using proven online marketing and sales techniques.

In light of Facebook's recent changes, Chris and Jimmy host a live webinar presenting the best ad targeting options that aren't going away.