Melinda Deines, Director of Marketing &amp; Communications at SLD. By completing UBC&apos;s Advanced Professional Certificate in Behavioural Insights, Melinda Deines has been able to apply BI to her work in brand strategy, marketing, and design. She shares how the intention-action gap was an aha moment in her BI journey and how she uses BI to tackle everything from reducing sludge to smoothing organizational transformation to helping companies achieve their sustainability goals.

Behavioural Insights as a Role and a Tool (Epsiode 48)

Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business &amp; Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:&nbsp;how BI is being used to tackle societal and planetary challenges,&nbsp;how BI skills are used across sectors,how BI intersects with other fields,&nbsp;how to conduct BI projects,&nbsp;and how BI is advancing with new research.Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0).&nbsp; New episodes are posted regularly September-May.&nbsp;