Rachel Yang, Market Research Analyst and Behavioural Scientist with Technical Safety BC. A graduate of UBC’s Advanced Professional Certificate in Behavioural Insights, Rachel Yang recently started a new role as a Market Research Analyst and Behavioural Scientist with Technical Safety BC. Rachel shares her journey from Marketing to Market Research to Behavioural Insights. In chatting about how Rachel is applying her growing BI knowledge and skills to her new role as well as to everyday life, we talk about how, the more you know about BI, the more you see it, even in unexpected places.

Using Behavioural Insights as Prevention and Cure (Episode 28)

Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business &amp; Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:&nbsp;how BI is being used to tackle societal and planetary challenges,&nbsp;how BI skills are used across sectors,how BI intersects with other fields,&nbsp;how to conduct BI projects,&nbsp;and how BI is advancing with new research.Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0).&nbsp; New episodes are posted regularly September-May.&nbsp;