Jiaying Zhao, Associate Professor of Psychology and the Institute for Resources, Environment and Sustainability. For our final episode of the semester, I’m joined by Jiaying Zhao, who is a co-founding member of UBC Decision Insights for Business &amp; Society (UBC-DIBS) and an amazingly productive researcher at the forefront of applying BI to pressing societal challenges. In sharing some of her favourite projects, Jiaying tells us about the importance of combining lab and field research, the challenges and rewards of working with partner organizations, and tips for encouraging organizations to scale successful results.

Aha Moments and Scaling BI Projects Around the Globe (Episode 16)

Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business &amp; Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:&nbsp;how BI is being used to tackle societal and planetary challenges,&nbsp;how BI skills are used across sectors,how BI intersects with other fields,&nbsp;how to conduct BI projects,&nbsp;and how BI is advancing with new research.Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0).&nbsp; New episodes are posted regularly September-May.&nbsp;