
Pete Williams has been dubbed the “Australia’s Richard Branson” in media publications all over the continent, at just 21 years old he sold Australia’s version of Yankee Stadium, The Melbourne Cricket Ground (MCG) for $500. We are not kidding!
We have the absolute pleasure of introducing you to Pete Williams. A serial entrepreneur, author and marketer. His story is the literal definition of "One man's trash, another man's treasure."
On this episode, Pete drops value bomb after value bomb when it comes to starting and scaling a successful business of any size in any industry using his signature '7 Levers Framework' and '10% Wins' philosophy.
Summary:
Turning an unconventional idea into a successful business venture. 2:54
Turning trash into treasure - “Selling the MCG for $500” 6:20
Business success, fame, and writing a book. 10:15
Developing a framework for business growth with 7 Levers. 18:11
Doubling profit by focusing on 10% improvements. 25:39
Marginal gains in cycling and business. 27:54
Doubling business growth through focused efforts. 30:10
Improving businesses by identifying and fixing issues. 33:47
Writing a business book as a story. 37:38
Balance in life and the pendulum effect. 40:57
Annual adventures with friends. 44:21
Adventure planning with kids and writing a new book “The Pale List”. 47:40
NBA internship program for university students. 55:04
Basketball experiences and networking. 58:36
Meeting Jesse Itzler and future adventures. 1:02:26
Creating new adventures and challenges for a podcast. 1:06:12
Brainstorming cool concepts for podcasts. 1:10:16
Check out Pete here:
20 Years Ago Today … I sold the Melbourne Cricket Ground (MCG): https://www.youtube.com/watch?v=x0yfV-2qLxI&ab_channel=PeteWilliams
Instagram: https://www.instagram.com/preneur/
LinkedIn: https://www.linkedin.com/in/preneur
Continue the conversation with us here:
Ant - https://www.instagram.com/antonie_ng/
Luke - https://www.instagram.com/theconscioustradie/
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow and DM us here:
https://www.instagram.com/cta.podcast/
Oct 31, 2023
1 hr 15 min

"So what's your real job?" If you are a creator, artist and entrepreneur... this is a common question you will get asked by strangers and family members throughout your entire journey.
Welcome to the life of Danielle Weber, a Melbourne-based artist that has painted murals for some of the biggest brands and public figures in the world. Most recently for Pepsi, The Matildas and The Rock.
Join us in this EPIC and INSIGHTFUL 4-way chat with Danielle and her right-hand woman Alessandra as they reveal some of the darkest truths of what it's like to run a full-time business as an artist.
Summary:
Business growth, creativity, and purpose. (2:19)
Navigating creative business challenges and seeking help. (5:51)
BTS of a national mural project with an 'impossible' deadline. (16:29)
Creating a positive work culture through transparency and communication. (38:04)
Career highlights and the come down after the huge high. (48:61)
Social media authenticity and vulnerability. (59:04)
Creating a painting for The Rock's world premiere in Times Square. (52:27)
Get coached by an artist and shadow Danielle. (1:02:28)
Special discount for our listeners to own one of Danielle's artworks.
Use 'CTA20' at the checkout for 20% off site wide.
Follow them both here:
https://www.instagram.com/daniellesartwork/
https://www.instagram.com/alessandradideo/
Continue the conversation with us here:
Ant - https://www.instagram.com/antonie_ng/
Luke - https://www.instagram.com/theconscioustradie/
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow and DM us here:
https://www.instagram.com/cta.podcast/
Oct 25, 2023
1 hr 20 min

We cracked half a century! Join us as we strategise the future of the podcast in real-time by discussing some hard hitting questions while going down memory lane reflecting on our first episodes.
Myself and Luke would like to express at deeeeepest appreciate for everyone who has listened and been a guest on the podcast over the last 1.5 years since starting this together. We simply wouldn't be here without you. Thank you. See you at episode 100!
Continue the conversation with us here:
Ant - https://www.instagram.com/antonie_ng/
Luke - https://www.instagram.com/theconscioustradie/
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow and DM us here:
https://www.instagram.com/cta.podcast/
Oct 18, 2023
57 min

Meet Andy the content wizard residing in Melbourne, Victoria.
Andy walked away from the office chair at KPMG, a huge consulting company. As a data analyst surrounded by 4 walls, he felt like something needed to change.. So he did.
Now he's taken the leap into what only people could dream of.
Listen in to hear his incredible story.. but most importantly his impressive knowledge and skills about the content game.
Follow Andy Wewege here:
https://www.instagram.com/andy_wewege/
Continue the conversation with us here:
Ant - https://www.instagram.com/antonie_ng/
Luke - https://www.instagram.com/theconscioustradie/
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow and DM us here:
https://www.instagram.com/cta.podcast/
Oct 10, 2023
59 min

Meet Cindy, The gold medalist.. 5 to be exact, who blew her competition out of the water with her hard work and dedication.
Starving yourself and still training harder then 99.9% of the population takes some serious effort.
Listen in as she reveals the challenges of this incredible journey and how she's planning for her next 2 events in the coming weeks.
Follow Cindy here:
https://www.instagram.com/cindyvtn/
Continue the conversation with us here:
Ant - https://www.instagram.com/antonie_ng/
Luke - https://www.instagram.com/theconscioustradie/
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow and DM us here:
https://www.instagram.com/cta.podcast/
Oct 3, 2023
1 hr 7 min

Join us for another internal pod with your main men. In this episode, we talk about some exciting life, business and relationship updates. Luke shares his philosophy with helping high performing tradies set their foundations while Ant is on a mission to promote authentic self expression through the art of fearless storytelling.
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow us personally here:
Ant - https://www.instagram.com/antonie_ng/
Luke - https://www.instagram.com/theconscioustradie/
Continue the conversation or DM us here:
https://www.instagram.com/cta.podcast/
Sep 21, 2023
49 min

Reece Schleicher is the visionary owner behind Uplift. A data-driven group training and performance gym in the heart of Richmond. Tune in to this episode, as it's not just good… it's an absolute GEM.
"Do enough fucking around and you'll find out" is a mantra you’ll hear throughout this episode that guided his evolution from a broken home to smashing sales records in the fitness industry. We can't wait for you to hear his story as it is a testament to the power of resilience and the pursuit of one's true potential.
Follow Reece here:
https://www.instagram.com/reecesphysique/
https://www.instagram.com/uplift.training/
Continue the conversation with us here:
https://www.instagram.com/antonie_ng/
https://www.instagram.com/theconscioustradie/
Remember if you enjoyed the episode, leave us a review and follow our Instagram page to view clips or suggest a guest for our next episode!
Follow and DM us here:
https://www.instagram.com/cta.podcast/
Sep 15, 2023
1 hr 4 min

We had the honour of sitting down with the cute but DANGEROUS Elise Marcianti.
Elise suffered from anorexia at a younger age and had to overcome some serious challenges in her life.
Fast forward to now she is an advocate for overcoming the disorder and regaining complete control of your life.
Listen in as opens up about the past and what it took to become herself again and NOW she is set to break what can only be a world record in the hiking industry.
Follow The Journey:
@Elisemarcianti
@Antonieng
@Theconsioustradie
Aug 31, 2023
1 hr 3 min

Relationships are a hot topic at the moment and its fair say Antonie might just be head over heels in LOVE and it shows in his demeanour.
In another tell all episode, Ant reveals his new mystery girl... while Luke is going on a 3rd date for the first time in how long? Listen in as we debunk the horrible dating advice in todays world and how you should approach things moving forward. Strap your seats in this one was JUICY.
Follow The Journey:
@Antonie_ng
@TheConsciousTradie
Aug 22, 2023
59 min

We are absolutely honoured to introduce the beautiful yet powerful soul Ruby Ash.
Ruby has an incredible story from her past.. From family empires to drug addiction, she holds no shame in expressing her past like an open book in a tell all style segment.
Inspiring, motivating and incredibly powerful, listen in for a story of triumph from a dark place.
Follow the journey:
@Rubyannaash
@_hadassah.community
@Antonie_ng
@Theconscioustradie
Aug 15, 2023
1 hr 10 min
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