Show notes
What if the piece of content you almost didn’t create could completely change your business? In this episode, I sit down with Natalie Barbu, founder and CEO of Rella, to talk about how one viral video helped save her company when she had just $25,000 left in the bank. Natalie shares how to create content that solves problems, turn views into customers, find the right niche, use AI to simplify your content strategy, and build a brand that creates relationships instead of just transactions. We also dive into pivoting when something isn’t working, building trust through in-person connection, and why following your curiosity can lead you to opportunities you never planned for. Tune in to learn how to create content that does more than get attention and start using it to build a business that actually grows.Thank you to my sponsors:Launch your business with Shopify. Start your one-dollar-per-month trial here: shopify.com/chcThe live selling marketplace: Whatnot. Check it out here: whatnot.com/The essential toolkit for telling better storiesStoryblocks: www.storyblocks.com/chcQuince: quince.com/chcShipStation: 60 days free using code: CHC ShipStation.comBrevo- Get 50% off: brevo.com/creatorIn this episode, you will learn:Resources + LinksLearn more about Rella HEREGrab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here!FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorNatalie on IG: @nataliebarbu