Could viral content actually be engineered? What does it take to make content go viral? In this episode, I sit down with viral growth expert Brendan Kane, whose work has generated 60+ billion views for brands and A-list celebrities including Taylor Swift and Rihanna, to break down the strategy behind high-performing content. Brendan shares the “3-Second Hook Point” framework, why repeatable formats make virality more predictable, and how creators use the “Generalist Principle” to make niche content more appealing to a wider audience. We also talk about his 15,000+ hours of content research, the “Gold, Silver, Bronze” method for analyzing performance, and how AI can help you create stronger hooks. Tune in to learn what the biggest creators understand about virality and how you can apply the same principles to your own content.Thank you to my sponsors:Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chcQuince: quince.com/chcShipStation: 60 days free using code: CHC ShipStation.comBrevo- Get 50% off: brevo.com/creatorIn this episode, you will learn:Resources + LinksGet Brendan Kane’s FREE Guide to Going Viral HERE!Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online. Ready to grow your visibility? Find more resources here!FollowKatelyn on IG: @thekatelynrhoadesCall Her Creator on IG: @callhercreatorBrendan on IG: @brendankane