Show notes
Byron Lazine sits down with Zillow COO Jun Choo to talk about Zillow Preview, private listing networks, and Zillow’s response to eXp’s open feed strategy, unpacking where Zillow draws the line on listing distribution and how that impacts buyer and seller outcomes.Choo also explains how Zillow’s approach to delivering the best consumer experience has evolved over 20 years while its core mission remains unchanged.𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱:https://www.skool.com/bamxSubscribe to the BAM YouTube channel:https://tinyurl.com/aatxhakaSubscribe to BAM Newsletter:https://newsletters.nowbam.com/bam-dailyConnect with Byron Lazine:https://www.instagram.com/byronlazine/Connect with Jun Choo:https://www.linkedin.com/in/jun-choo-3bb2641/Resources:https://nowbam.com/zillow-launches-zillow-preview-to-expand-visibility-of-pre-market-listings/https://nowbam.com/exp-launches-non-exclusive-coming-soon-syndication-across-3-major-portals/https://nowbam.com/what-this-chatgpt-home-sale-means-for-real-estate-agents/https://nowbam.com/compass-dismisses-lawsuit-against-zillow-after-policy-update/https://nowbam.com/episode/zillow-launches-zillow-preview-exp-adds-coming-soon-compass-drops-zillow-lawsuit/https://www.youtube.com/watch?v=RWuHIEYCfmETimestamps:00:00–02:15 Intro02:15 Jun Choo’s background05:10 How Zillow’s thinking has changed over 20 years (the mission has not)08:08 Was making real estate agents irrelevant ever part of Zillow’s mission?09:37 How much of a moment was the Zestimate for Zillow’s growth?11:51 How do you see Zillow shaping the future? Where is the company going?15:14 Mention of the AI seller: what AI can do for agents and what it cannot21:50 Zillow’s Connections platform: what it does and the problem it solves27:17 “90% of what we do for the consumer also has benefits for the agent.”30:20 Real-time touring and how this has become an indicator with buyers33:52 Choo breaks down Zillow Pro and the benefits for Follow Up Boss users36:51 Zillow Preview explained (how it’s different from ‘Coming Soon,’ etc.)39:38 Choo clarifies the line Zillow draws with private listings & ‘Coming Soon’44:48 Difference between Zillow Preview and other ‘Coming Soon’ listings45:47 Zillow’s response to eXp’s non-exclusive listings49:59 Compass dismisses its lawsuit against Zillow52:35 What Zillow allows on its platform and what it doesn’t (and why)54:30 “I think it would be really bad for consumers if the MLS went away…”57:05 “Why has Zillow beaten every single broker…on brand?”———BAM PARTNERS𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚:Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you →https://remindermedia.com/bamsample/𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨:Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! →https://www.skool.com/bamx/about𝐑𝐚𝐲𝐬𝐞:Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. →https://www.rayse.com/𝐒𝐡𝐢𝐥𝐨:The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence →https://shilo.ai/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬:Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant →https://www.summitvasolutions.com/byronlazine-referral