When Warby Parker debuted in 2010, the brand disrupted not just how much eyeglasses cost, but also how customers purchased them. Its direct-to-consumer e-commerce business model left many wondering whether Luxottica’s longstanding reign over the industry would soon be over. In the decade-and-a-half since, the answer to that question is still evolving. Max Chafkin profiled Warby Parker in its early days for Fast Company, and is currently a senior reporter for Bloomberg Businessweek. He joins David to discuss Warby Parker’s staying power, the company’s embrace of brick-and-mortar retail, and the current state of e-commerce.Check out Max’s Bloomberg podcast Everybody’s Business.Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

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Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.