Business Processes Simplified Podcast
Business Processes Simplified Podcast
SYSTEMology
Most business owners avoid documenting their core business processes (even though they’re key to building a business that works without them) so we decided to do if for them. We interview industry experts and have them share their best small business systems and processes. Our team then converts those interviews into procedure templates that you can duplicated, customised and deployed within your business. It’s the quickest, easiest and efficient way to build a systemised business.
AI Automation for Small Business: Mike Rhodes on the Lego Blocks That Change
You have heard the hype about AI. You have tried ChatGPT. Maybe you got it to write an email or summarise a document. But then you went back to doing everything the way you always have, because it did not feel like it was actually solving a real problem in your business. Mike Rhodes has been on the other side of that wall. He is the co-author of the Ultimate Guide to Google Ads (140,000+ copies sold), the creator of the 8020brain AI system, and one of the earliest adopters of Claude Code for business automation.
Jul 3
1 hr 9 min
Systemize Your Business for Exit | Melissa Bridson
If you have spent years building a business only to realize that selling it means months of painful handover, lost productivity, and a lower valuation, you are not alone. Most founders hit this wall because their knowledge lives in their heads, not in documented systems. In this episode, Melissa Bridson, founder of EdTech SaaS company School Stream, shares exactly how she chose to systemize her business for exit, and how that decision compressed a complex acquisition handover into record time.
Jun 16
31 min
AI Database Reactivation - SMS Sales | Gareth Rydon
In this episode, David Jenyns sits down with Gareth Rydon, co-founder of Friyay.ai, to unpack how small businesses are using AI-powered SMS assistants to restart conversations with dormant contacts, book them into services, and respond to new enquiries in seconds instead of days. If you have been looking for a practical, revenue-first place to start with AI, hit play.
Jun 4
23 min
Cold Outreach Strategy with Sawyer Paul
In this episode, David Jenyns sits down with Sawyer Paul, founder of Launch Pal and the Concrete agency, to unpack his five-layer framework for cold outbound that consistently delivers 10–15% reply rates (well above the 1–3% industry average). If you’ve been avoiding outbound because you’re afraid of spam folders, this conversation will change the way you think about building scalable sales systems. Hit play and take notes.
Jun 1
22 min
Build a Business That Runs Without You | Jon Butt
In this episode, David Jenyns sits down with Jon Butt, founder of Fire Protection Online, to unpack how Jon built an £8 million e-commerce operation that genuinely runs without him. Over 18 years, Jon has proven that building a business that runs without you is not a one-off project; it is a cultural shift that compounds over time.
May 30
1 hr 1 min
How to Build an Unbeatable Business Strategy Framework Using the Nine Ps
When every quarter brings a new wave of disruption, most small business owners default to reactive decision-making. They know they need a strategy, but the annual plan they wrote in December is already stale by March. Without a clear business strategy framework, the CEO ends up making every call alone, the team pulls in different directions, and growth stalls. In this episode, David Jenyns sits down with Kaihan Krippendorff, former McKinsey consultant and author of six books on innovation and competitive strategy, including Outthink the Competition and Proximity.
Apr 23
48 min
S4:E8 How to Stop Being a Workaholic Business Owner (And Grow Net Profit 180%)
You started a business for freedom, but somewhere along the way you became the bottleneck. Every decision, every deliverable, every client issue runs through you. The hours keep climbing, the margin stays flat, and your personal life pays the price. If that sounds familiar, this episode is for you.
Apr 12
1 hr 3 min
S4:E7 Allied Health Clinic Playbook Case Study with Renee Kelly
In this episode, Renee Kelly, an occupational therapist and founder of Lime Therapy, explains how implementing a structured system, the "allied health clinic playbook", through SYSTEMology transformed her multidisciplinary practice, leading to increased team confidence and a successful acquisition.
Mar 20
53 min
S4:E6 Never Lose a Customer Again with Joey Coleman
In this episode, Joey Coleman, a leading expert on customer retention and author of the Wall Street Journal bestseller, Never Lose a Customer Again, explains how structured systems and leadership clarity can unlock sustainable business growth. He details why the biggest opportunity for established businesses is inside, with the customers they already have, and how to prevent them from quietly drifting away.
Mar 9
58 min
S4:E5 How Introverts Can Outsell Anyone with Matthew Pollard
In this episode, Matthew Pollard, author of The Introvert's Edge, explains how applying structured systems and clear processes is the secret weapon for introverts in business, sales, and networking. He debunks the myth that you need to be an extrovert to succeed, sharing practical ways to turn introversion into a competitive advantage for accelerated growth and clarity.
Mar 3
1 hr 8 min
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