As we move through the process of launching our next eCommerce business, we talk about how to choose a product that means something to you, and whether that is important at all. We also touch on how you can go about sourcing suppliers, print on demand and the many other options of developing your product.

Which comes first? Finding a product or finding the market for the product? In this episode we explore the two ways of deciding on what to sell and who to sell to as we move through the stages of launching our next store and product in the Over The Shoulder E-commerce series.

As we start the process of the Over The Shoulder Ecommerce project we talk through what product type to choose, should we even go the product route, and if so, does physical or digital products make the most sense as we add to our suite of income streams? Follow along and get actionable tips for small business @businesslifers on your favourite social channel

Get to know where the hosts of This Business Life have come from in their business lives as we explore the affect major events have on business life decisions, what our definition of success is and how sometimes, things come the full circle without you even knowing it. Get ready for a little horn tooting mixed with a ton of honesty in the very first episode of This Business Life. Tell us your story or ask a question at @businesslifers on your favourite social media channel.