Why do we need business coaches? What is the difference between a coach and a mentor? And how do coaches earn the permission and trust to help someone grow their business? These are the questions Chris Cooper is answering for us today on Business is Good. He provides us with personal stories from his early days in business that illustrate the value of having a coach who can support you in growing your business faster than you ever could on your own. Chris’s advice is invaluable as he shows us how ‘simple scales faster’ and explains why successful entrepreneurs don’t have time to volunteer — which is why we need to seek out business mentors. There’s insight on what value a coach can add to solving a specific business problem, as compared to what you might gain from working with a mentor for a few years. The groundwork is all laid for you by Chris in terms of the logic of having a business mentor help you grow your business quickly and efficiently. Listen in and learn how Chris’s ideas can positively impact your business.“I want to help the next generation of entrepreneurs grow faster than I ever did and reach new heights. Because that is what will change our local economy, our larger government economy, and our world, by helping people grow.” – Chris CooperIn This Episode:- Chris’s first experience with a gym mentor- Why mentorship is not just about finding a successful entrepreneur- The difference between a coach and a mentor- ‘Simple scales faster’- Learn to paint by numbers before you start coloring outside the linesAnd more!Connect with Chris Cooper:- http://www.businessisgood.com/

Business is Good has never been better with ‘The Simple Six’ and Chris Cooper as your business mentor. The Simple Six is a process where you can grow any service-based business using the principle of incremental growth and compounding gains over time.Join Chris as he outlines The Simple Six, explains the difference between strategies and tactics, and how to use The Simple Six every day to snowball your business growth. Chris has been mentoring entrepreneurs worldwide on how to get better results faster, and he’s developed these six actions you can take to fast-track your business success. Stick with Chris and you’ll appreciate that applying ‘The Simple Six’ each time is like turning a giant wheel for your business once — and that each time you do it, things will get a little bit easier. “The first step to getting results is to be able to focus on one tactic at a time.”  – Chris CooperIn This Episode:- Increasing the number of clients you serve- Increasing the value of each client that your business works with- Increasing the length of engagement or the amount of time your clients spend in your business- Valuing your time- Measuring the return on investment on everything that you buy- Calculating the amount that your business pays you- How to go from strategy to tactic- Doing a ‘Six Storm’- What is your average revenue per month?- Setting goals based on your strategies- Choosing the easiest, fastest tactics- Work on your business before you work in itAnd more!Connect with Chris Cooper:- www.businessisgood.com

What are the 11 things you must have to grow your business exponentially? Business and marketing are evolving so fast these days; there are tools needed to track your growth and help figure out where you and your business are going. Chris Cooper is back with an episode that is bursting at the seams with tools that you can apply to your business as you try to grow exponentially. And fear not – you don’t need to remember 11 complicated growth strategies or philosophies. Chris has distilled the 11 tools needed down to two simple acronyms. We start with unpacking your Massive Transformational Purpose, and we end with assessing your engagements with your staff, your clients, and your wider business community. There’s a smart Call To Action, too, so you can apply Chris’s business acumen to your mentoring practice and business. Join us for IDEAS on how to SCALE – you won’t regret it.    “The Left brain of your business is in charge of systems and processes and data. The right brain of your business is in charge of creativity, managing growth and having empathy for people.” – Chris CooperIn This Episode:- What is your vivid vision? What are your goals numerically? - Do you have straightforward ways for people to interact with you? - Define your interfaces: separate staff and clients- Which metrics are important to your business? Track those- Don’t get disrupted; disrupt yourself- Understanding evidence-based decision making- Go to your audience- Create things that can be delivered 24/7 without you being present- You need a larger community of people who are paying you attention if not paying you money- Always be hiring - Marketing is now a science, not an art formAnd more! Resources:Vivid Vision (the book) - https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X Exponential Organizations - https://www.amazon.com/Exponential-Organizations-organizations-better-cheaper/dp/1626814236Connect with Chris Cooper:- www.businessisgood.com

Greg Glassman is the Founder and former CEO of CrossFit, a gym franchise that is popular all over the world for how it revolutionized the fitness industry. Our host, Chris Cooper, was fortunate enough to spend many years working for CrossFit, which gave him an eagle-eyed perspective on what it takes to be a successful entrepreneur. In this episode, Chris candidly offers us the six lessons he learned from someone he describes as the ultimate disruptor. Some lessons were harder to learn than others, and sometimes he needed to learn them twice before they really sunk in. Chris Cooper shoots from the hip while speaking from the heart, which makes his insights into the entrepreneurial journey so invaluable. There are lessons on being prepared to fail, why a $10,000 charitable donation is better than $1 million, understanding that we are all media companies (no matter the nature of our business), and the societal value of creating entrepreneurs. If you’re a business owner looking for insight into the world of CrossFit and the lessons you can apply to your entrepreneurial approach, Chris Cooper is here with tools to save you from learning these lessons the hard way. “Every company is now a media company, no matter what it is that you are good at.” – Chris Cooper In This Episode:- “The next time I start a billion-dollar business from my garage…”- The pitfalls of losing focus for scope- Your business is a media company- How to avoid losing money when doing charitable work- Build your own platform, create your own audience- Entrepreneurship grows economies- Meet your heroes, even if you're likely to be disappointed And more!Connect with Chris Cooper:- www.businessisgood.com

How much does being the best matter? In this episode of the Business is Good podcast, Chris Cooper illustrates why being the best business in your industry is 10 times more important than being second. Chris lays it out for us with 3 key reasons that involve appreciating exponential value (and understanding how it’s different from incremental value), ascension value, and why 'being the best' is actually a subjective metric. There's also actionable advice on how to compile a list of your best clients (the ones that make you happiest) and cross-reference that with a list of clients that earn you the most money. These lists will help you focus on your best-earning clients and those that bring you the most joy, and zero in on how you can meet their additional needs. This episode is a great reminder that you also don't need to be the best to everyone, but that ‘best finds best’ – which is incentive enough if you're looking for reasons to dial up your ambition in your business. “If you're the best, the best will find you. Because best finds best.” – Chris Cooper In This Episode:- The 3 big reasons why being the best is so important- Understanding exponential value and why it's better than incremental value- What does ascension value mean? - Why you don't have to be the best for everyone- Identifying your best clients using the Pumpkin Plan- Figuring out what else you can offer your best clientsAnd more!Resources: - The Pumpkin PlanConnect with Chris Cooper:- www.businessisgood.com

In the old days, when you thought about a franchise, you probably thought about McDonald’s - the prototypical franchise model. Someone who wanted to be an entrepreneur, create wealth for themselves and have some freedom, but who really didn’t want to take the risk of starting from scratch with their own ideas (that might not work) would invest in a famous franchise like this one. When people invested in a franchise, they would get a reputable brand, massive advertising, precise information about the equipment they should buy, training on how to make the product, how to sell it, and how to store everything. They would receive instructions about the whole process. A franchise wasn’t necessarily drawing the highest profit margin, but you could get revenue consistently. It was a predictable money machine. But the modern franchise is different. And it is failing. Right now, modern franchises don’t have the attributes that they need to be successful in the long run. But luckily, there are three things that franchises can implement in order to survive and serve their franchisees better. In this episode, Chris Cooper shares these actionable items with you so you can improve your business (even if you don’t have a franchise.)   “The modern franchise doesn’t have the attributes that it needs to survive in a modern information-based economy.” – Chris Cooper In This Episode:- Franchises in the past- Franchises in the present- Importance of tracking metrics- Learning from metrics taken - Incentives propel evolution - What to do for your businessAnd more!Connect with Chris Cooper:- www.businessisgood.com

Have you ever been called a “slave trader” on social media? Chris has. And the business coach who did it probably got what he wanted from him - and that’s attention. This experience has led Chris to think about the efficiency of negative marketing and he goes in-depth about the controversial subject in this episode. Chris shares the definition of negative marketing and explains how it works—until it doesn’t. The truth is that negative marketing can get you a little bit of a jumpstart. It’s a valid business tactic to attack the leader in your category. But in the long run, you can’t build your business by tearing your competition down. Being your own self is the best marketing strategy. You need to be bold enough to say: “I have my own ideas and I’m going to share them.” Of course, this is easier said than done. It is scary to give advice because, no matter what you say, you are going to be judged by that advice. Until you share your own thoughts, experiences, and opinions, your growth will always be limited by the other people in your category. When you start expressing your own opinion, you will be attacked. However, you have to do it anyway. If your ideas can help another human being, you don’t just have the opportunity to share them; you have the responsibility to do it. “You can’t build your own brand by tearing another brand down.” – Chris Cooper In This Episode:- What negative marketing is- The problem with negative marketing- Chris’ personal experience with negative marketing- Fear around being your own self and sharing your ideas- How to help others by expressing your opinionsAnd more!Connect with Chris Cooper:- www.businessisgood.com

Years ago, when Chris Cooper was powerlifting, he would go to a federal prison in the United States twice a year. There, he actually got to meet and compete with prisoners who, in most cases, were sentenced to life imprisonment. Chris and his team would get locked in from 6 in the morning until 4 in the afternoon, with a small break at lunch. Aside from all the amazing feats of strength that he witnessed from people with little training, access to quality nutrition, or equipment, he got a lot of insight that helped him to live better and grow his business. In this episode, Chris will share with you the 3 best tips he learned while spending time in prison.   The reality is that, in the internet age, you cannot protect your intellectual property. You have no secrets anymore. Therefore, it’s best to share everything with everyone. This doesn’t mean that you won’t get paid. Your value comes from serving your audience by giving them exactly what they need at the right time in order to prevent overwhelm. In business, just like in prison, you can’t protect knowledge, but you can protect your tribe. Does this sound useful? Great, because Chris offers two more juicy tips in this episode. The tips he learned in prison can be implemented right away to change your life and your business for good. “Our actions over time define who we are. We can affect those actions by the way that we feel, and we can affect the way we feel by taking pride in the way we take care of ourselves.” – Chris Cooper In This Episode:- How Chris ended up in a federal prison in the United States- Not having secrets is great for your business- Importance of looking good and taking care of yourself- Having a routine is more powerful than being disciplined- Tips for implementing a successful daily routineAnd more!Connect with Chris Cooper:- www.businessisgood.com

Are you looking for ways in your business to measure your value and, if possible, drive up your price? Chris Cooper is here to show you how – with 5 simple but effective tools that will help you as a business owner. Each tool involves appreciating an aspect of your business that demands your focus. That’s the hard part. The easy part is tuning in, right here, as Chris breaks it all down for us. What is your ‘Niche’? Because the narrower your niche, the higher your price because the greater your specialization. That’s the first tool. Are you willing to constantly upgrade your methods to offer your clients more? That’s ‘Audit’ – the second tool of Chris’s that we’re sharing here. You always have to be improving in your business and so need to be constantly asking yourself: is this working?There are three more tools that are explained and expounded upon with anecdotes, quotes, and stories from Chris’s own entrepreneurial endeavors. Jump in and give it a listen and soon you’ll be counting the 5 things you need to improve your value and drive up price on one hand – while counting your business growth on the other! This is business mentorship at its pragmatic best.“You have to be committed to solving your audience's problems more than stoking your own ego.” – Chris Cooper In This Episode:- The smaller your niche, the greater your value- People are actively seeking trust in troubled times- Delivery – you have to get results- Auditing yourself – how can I get my clients there faster?- How do you scale 1-on-1 mentorship?- What Ernest Hemingway means when he says that you have to murder your darlings- Why your price is a reflection of your valueAnd more!Connect with Chris Cooper:- www.businessisgood.com

In this episode of Business is Good, Chris shares a valuable mental exercise for CEO’s who want to grow their companies. Flip the script and think about what you would do if you definitely didn’t want to grow your company. This is a great way to identify the things that are holding you back. Chris breaks down the three things that most people do to sabotage the growth of their companies. The first of these is starting new ventures. As alluring as it can be to start a new business, it is a trap. The number one reason that entrepreneurs start new businesses is because they don’t know how to grow their current business. The second mistake that Chris sees a lot is that people who have reached a plateau point in their business start to make massive lifestyle changes. They move to a different state, get a divorce, fire key staff or start drinking. This only creates problems that they then need to solve.The third thing that CEO’s do is abdicate the responsibility for growth to someone else. This can only hurt your growth. As the CEO, you are the primary engine of growth - you can’t outsource that. If you want to break through the growth plateau phase in your company and avoid these mistakes, this episode is for you!  “If you want to stop growth, the best way to do it is to start a different company, to make a big lifestyle change or to abdicate responsibility to somebody else.” – Chris Cooper In this Episode: - Three things that most people are doing to stop their growth- Why starting a new venture is NOT the best way to grow your business- A real-life example of how starting something new can hurt your growth- Why the novelty of starting something new is so attractive- Making big changes in your life can seriously hold you back from growth- As CEO, it’s your responsibility to grow the company- The CEO’s job is growth - you can’t outsource that- Put new ideas on the shelf for 3 months, then see if you’re still excited- Questions to ask yourself as the CEO of your own companyResources mentioned in the show: - Anything You Want by Derek Sivers Connect with Chris Cooper:- www.businessisgood.com