So it's been a hot minute since I ranted about client communication, y'all. In this replay of episode 204, I'm breaking down the three things every single client email needs — automated or not — to actually get read: purpose, personality, and preview.

I'll walk you through how to title your email templates by purpose (hint: your clients never see the title, so make it work for you), why a Schitt's Creek GIF might be doing more for your client relationships than you think, and the one question every email should answer before your client even has to ask it: what happens next?

Plus, your homework — pick one email in your client experience and run it through the three Ps. I dare you to stop at just one. 😂

I'm also inviting you to join July's Experience Edit, my 10-day live sprint (July 13–24) where we map your client journey and write your entire client communication library — 30+ pre-written emails — in just one week.

🔗 Grab your spot: coliejames.com/experience

🔗 Grab the free resource, Mind the Gap: coliejames.com/gap