One of the more unique and unconventional approaches to marketing is leveraging other audiences. We see it in collaborations online, but today's guest has a more unheard of approach that I knew we had to share on the podcast. Amy Dangerfield took the idea of leveraging someone else's audience to a whole new level when she began to convert her public program attendees into paying clients. Listen in as Amy shares how she approached her local library about teaching a photography workshop, then leveraged the opportunity to market her business, build her email list, and grow her business.If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Dubsado or Honeybook, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.Buy Now >>Connect with AmyWebsite: amydangerfield.comIG: @amydangerfieldphotographylnk.bio/amydangerfield

When you're building a photography business, you're often focused on marketing to your local market—but what if your target audience actually consists of tourists who don't live near you? Jess Fernandez built her business on exactly that: Hawaiian vacations. Living in Maui, Jess realized that the best portrait market for her to dive into was within documenting vacations for tourists. Listen in as Jess shares how she built her business running Google ads for three months, investing time into her SEO, and creating an experience that led to repeat clients and referrals.If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Dubsado or Honeybook, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.Buy Now >>Mentioned in the EpisodePic-TimeConnect with JessWebsite: mauifamily.photographyIG: @mauifamilyphoto

As you're building your marketing strategy, are you incorporating paid advertising? Paid ads offer an opportunity to convert your audience into customers when done right. In today's episode, Google Ads consultant Olivia Lawson joins us to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Listen in as she walks us through the different advertising channels to consider for different campaigns, and how to determine which is the right fit for you!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeJordan GillRelated EpisodesSimple SEO Series: On-Page SEOSimple SEO Series: Getting Started with SEOSimple SEO Series: SEO Best Practices for PhotographersConnect with OliviaWebsite: olivialawson.coIG: @olivialawson.coThreads: @olivialawson.coGoogle Ads ROI Calculator

Have you ever read a marketing email and connected on a deeper level with the creator? They likely used a personal story or anecdote to connect with you. Listen in as Zafira Rajan joins us to share how you can use sensory storytelling in your copy and marketing, plus what it actually means to incorporate the senses. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >> Mentioned in this EpisodeLaura Belgray's Email Landing PageMake Your Mark Live (aff link)Connect with ZafiraWebsite: zafirarajan.comIG: https://www.instagram.com/zafira.rajan

Have you been intentional in the habits you've created in your business? Think beyond the bad habits and let's look at how valuable good habits can be. In today's episode, Jess Joswick joins us to share a few intentional habits you can incorporate into your business to set yourself up for success in both business and life. Listen in as we discuss habits around your calendar, task lists, priorities, and delegating!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >> Mentioned in this EpisodeEpisode 11: CEO Talk with Ashley KingEpisode 25: Sarah Potts: BTS of Hiring My VAAirtableNotionConnect with JessWebsite: https://backbone-business.com/Newsletter: https://backbonebusiness.ck.page/251993b5e4IG: https://www.instagram.com/backbonebusiness/LI: https://www.linkedin.com/in/jessjoswick/

When it comes to expanding your reach and growing your audience, one of the best ways to do that is through borrowing audiences. Podcasts are one of the most powerful ways to do this while sharing your expertise and building relationships through collaborations. In today's episode, podcast pitching pro Christina Lenkowski joins us to share why you should be pitching yourself for podcasts, what makes a great pitch, and how you can make the most out of your interviews!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >> Mentioned in this Episode043: How to Use Your Podcast as a Marketing Tool with Haylee Gaffin084: Applying the Rule of 7 with Dayna SchaafChristina's Quiz: https://www.publicityxchristina.com/quiz-landing-pageConnect with ChristinaWebsite: publicityxchristina.comIG: instagram.com/publicityxchristinaFB: facebook.com/publicityxchristina

You've probably been told that you can't gain anything more than visibility by offering your services for free. If you do it right, you can actually gain long-term, recurring clients and revenue! In today's episode, Rebecca Hunnicutt shares how she donated her photography services to silent auctions, which helped her gain new photography clients! Plus, listen in as Rebecca shares how she incorporated pre-school portrait services into her business, implemented the Simple Sales method for clients, and introduced her membership-base photography service!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeUse PhathomSimple SalesDubsado Setup with ColieThis Can't Be that Hard PodcastRegister For Composition + Color: https://education.hunnicuttphotography.com/composition-colorDiscount Coupon Code: BFC2023Get on the webinar waitlist for 'Common Composition Mistakes and How To Avoid Them': https://hunnicuttphotography.myflodesk.com/bfc-hpConnect with RebeccaWebsite: hunnicuttphotography.comInstagram: instagram.com/rebecca.hunnicutt.educationInstagram: instagram.com/rebecca.hunnicutt.photographyPinterest: pinterest.com/HunnicuttPhotography/

Being a part-time photographers doesn't reduce the need for systems and automated processes, it makes them even more important. In today's episode, Lydia Fine of Apollo & Ivy Photography and I discuss strategies for running your photography business on part-time hours.  Lydia shares invaluable insights for those juggling a creative side hustle alongside a full-time career including how to:balance your time enhance your productivityset boundaries for yourself and your clientsoutsource editing workleverage automation toolsThe Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.If you've tried setting up your Dubsado or Honeybook account, yet aren't actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Dubsado or Honeybook, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.ENROLL NOW >>Mentioned in this EpisodeHoneybookDubsadoConnect with LydiaWebsite: www.apolloandivy.comInstagram: instagram.com/lydia_apolloandivy

It's not too often that I bring someone on the podcast who does exactly what I do (let's be honest, I never have), but Ashley Tindall of Solution Integrators joins me in today's episode to discuss the value of systems from the perspectives of systems strategists. There is so much value in creating a cohesive client experience in your CRM that not only converts, but allows you to stand out to and connect with your clients. Listen in as we highlight some of the biggest struggles we see our clients face, our thoughts on the tools and solutions that are available, and why we believe it's or job to save you time and money. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeFree Big Ideas Business Growth Planning Checklist: solutionintegrators.us/big-ideas-roadmapConnect with AshleyWebsite: solutionintegrators.usInstagram: instagram.com/solution.integrators

Is creating an online course on your bucket list for 2024?In this episode Mara Kucirek chats with Colie about her experience in the course creation space.We talked about:- what current trends we are seeing in digital products- how to choose your online course platform (it's easier than you think)- what pre-launch strategies you can implement to have better sales - the importance of gathering student feedback- what I learned creating my course CRM Blueprint for Creatives and how that has influenced new digital products in my DIY Systems Shop- and so much more. I could chat with Mara ALL DAY LONG about courses, so I am sure she'll be back soon! The Business-First Creatives Podcast is brought to you by Systems and Client Experience Expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.Review full show notes and resources at coliejames.com/podcastToday’s episode is brought to you by my online course, CRM Blueprint for Creatives. If you've tried setting up your Honeybook or Dubsado account, yet aren't actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Honeybook or Dubsado, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.Mentioned in this EpisodeCRM Blueprint for CreativesEpisode 10 | Pre-launch Secrets with Amanda WarfieldEpisode 4 | How to Choose the Best Online Course Creation Platform for Your BusinessMara Kucirek is an online course designer, launch strategist and host of the Create a Better Course Podcast. She’s helped over 150+ entrepreneurs launch online courses and digital products. Mara lives in Tampa, Florida with her husband, two dogs and brand new baby girl!Connect with MaraPodcast: Create a Better Course - https://marakucirek.com/podcastWebsite: https://marakucirek.com/ Instagram: https://instagram.com/marakucirek