
I'm not the biggest fan of goals - listen to last week's podcast. Goals are soo masculine and rigid. However, when it comes to business, having goals and measurements of success are essential. You need to understand what income you are aiming for, what resources you need for that, and forecasting which months may be bigger or smaller. Once these targets are set you then need to track, measure, and re-assess.
So what targets should you be setting?
Gross revenue per month
Estimated cost and resources each month
Profit and freedom target
Profit margins per service, contract, or product
Not a target as such but Cashflow is king
Ways to hit your financial targets
Increase your revenue
Decrease your overheads and costs
Increase revenue
There are 4 methods to increase revenue
Increase the number of customers you serve
Increase the average size of each transaction
Increase the frequency of transactions
Raise your prices - you should have a strategy-backed policy on price rises setting when and how much they will go up
When looking for major growth, I always recommend weekly money meetings.
Get professional help- bookkeeper, accountant, financial planner, marketer, marketing strategy, FB ads specialist etc
Any questions?
Send me a DM on insta at https://www.instagram.com/two.of.coins/
Jan 25, 2023
19 min

Last week I discussed a social media trend I loved - word of the year. This episode we will discuss a social media trend I disagree with - 2023 being your best year. Hint - 2023 doesn't have to be your best year and best shouldn't equate to More.
Sometimes life happens and we have natural contractions and retreats. So instead of going into 2023 thinking it is going to be the best. Go into 2023 with some tips and tricks to make the best of it no matter what life or business throws your way.
In this episode we will discuss:
How to make the best of 2023
Why society thinks better equals more
Well wishes for the future year
I hope you get massive value from this podcast. If you want more value, come follow me at insta on @two.of.coins
Jan 18, 2023
11 min

I was soo happy to see a new trend on social media where we picked a word for the year. I am super passionate about this topic and think that a word of the year can be a powerful tool for change.
In this episode we will discuss:
* Why a word of the year is a good focus
* How to harness it for the maximum potential
* Why I think traditional goals suck
I hope you get massive value from this podcast. If you want more value, come follow me at insta on @two.of.coins
Jan 13, 2023
9 min

Welcome to Season Two Episode One of Business Bites with Bonnie. Hosted by me, Bonnie Wicks, your friendly small business coach.
This episode we will cover:
🌻 What's been happening in the Bonnie Wicks world and what to expect from this podcast for Season Two
🌻 Why contractions are good for business
🌻 Allowing business to be fun
🌻 Breaking brand fundamental rules
🌻 Using your business as an expression of your uniqueness
It's a short and sweet episode to get back into the swing of things. I hope you enjoy season two.
Until next time, keep taking one more step.
Lots of love
Your friendly small business coach
Bonnie Wicks
Jan 9, 2023
11 min

Hello Friends,
It is a new moon and a new season! Spring is here, and I am carrying life. The symbolism is so rich and vibrant.
In honor of the season of new, I am currently having a hiatus to allow my thoughts on my new brand, Two of Coins, to seed and germinate. This episode I talk about why I am going through another business change, why this is common in the first year, and what to expect.
Much love
Bonnie Wix
Sep 26, 2022
9 min

EP33: There is no separation between health and wealth
Episode Description
Have you ever felt sluggish, bloated, and unmotivated? Have you ever been on a yo-yo cycle of dieting without lasting success? Do you want to know how to sustain the energy to show up in your business and for your family?
Then come join in on the conversation I have with Ashely Fillmore from Metabolic Fix who shares her story of how she developed her unique approach to health, realising she needed to change her business to reach more people and have larger impact, and how she does this with two young children.
Ashley Fillmore is leading expert in sustainable weight-loss who helps Women heal their metabolism, balance their hormones, and achieve body-composition changes that last a lifetime. She is a mother, wife, and founder of the company Metabolic Fix, a premium online coaching company that has helped thousands of Women finally break free from chronic dieting for good and achieve long-term, sustainable results using the Metabolic Fix Method™.
This isn't just a diet and exercising business but a holistic transformation that supports women to understand their hormones, their gut health, and unique body composition and use this knowledge to help them get whole body health.
In this episode, you'll hear:
The uniqueness of each and every woman
The importance and impact of hormones on women
Looking at your clients as a whole and a real person
Why you need to focus on the feeling
Becoming aware of comparisonitis
Knowing when it was time to create a group program
Juggling motherhood and business
The myth of BALANCE in work/life
Are you ready to be inspired to chase your dreams and see what impact you can leave on this world?
Resources Mentioned
The 7 Habits of Highly Effective People by Stephen Covey
( https://www.bookdepository.com/7-Habits-Highly-Effective-People-Stephen-R-Covey/9781982137274?ref=grid-view&qid=1663301714375&sr=1-2)
Everything is Figureoutable by Marie Forleo
( https://www.bookdepository.com/Everything-is-Figureoutable/9780241341056)
Ashley's Contact Links
Website
https://metabolicfix.purfitstudio.com/
Instagram
https://www.instagram.com/ashley_fillmore1/
Podcast
https://metabolicfix.purfitstudio.com/podcasts/cheers-to-your-success
If you found value in this podcast, make sure to subscribe so you automatically get notified of the newest episodes.
Also, if you'd like to do me a huge favour - please leave a review or a rating. It helps other superstars like you find the show and build their businesses too.
Until next time
Keep shining bright 🌻
Bonnie Wix
Sep 16, 2022
46 min

Episode Description
The 5 worst Call To Actions you can use in business and on social media.
But first.... What is a Call To Action? Simply put, it is a prompt for your audience to take a certain action. Why are they necessary? Because they help guide your audience into knowing the next step, it helps them know how to learn more, it makes it more customer friendly.
Call To Actions should be in majority of your communications, whether that communication is on your website, podcast, or social media channels.
In this episode, you'll hear:
What a Call To Action is
The 5 worst Call To Actions
How to improve your Call To Actions
If you found value in this podcast, make sure to subscribe so you get notified when the next episode is released. Also, if you could to do me a huge favour - please leave a review. It helps other entrepreneurs like you find the show and build their businesses too.
If you want to connect with me, come hang out on Insta https://www.instagram.com/bonniewix.biz/
Or Join my FaceBook group - SHINE in Business
https://www.facebook.com/groups/shineinbusiness
Aug 24, 2022
11 min

Episode Description
Have you noticed how majority of prices end with a 9, 7, or 5. That is, $9.99 or $997. This is a pricing tactic called charm pricing and it is everywhere. The most common prices end in numbers are 9 and 5, according to a 1997 study, which found that these cents endings accounted for 90% of the 840 prices they analysed (60% ended in 9, 30% ended in 5).
It is so common because it is effective.
Most languages are written from left to right and the psychology of it is that the first number makes more of an impression than the numbers behind it, so if you see the 4 in $4.97, you’ll think you’re getting a greater value, even if it you’re only saving 3 cents.
Another example, $997 seems like it’s “under a thousand dollars” instead of $1,000 which can make people think “wow, it’s a thousand dollars!”
But the main question for today is - is it ethical and should you choose to use it?
In this episode, you'll hear:
What is charm pricing
Why it is effective
Is it ethical
I have taken the pledge with The Ethical Move to not use charm pricing or any other manipulative pricing tactics in my business. I would like to challenge you to think about this, and if right for you, take the pledge as well at: https://www.theethicalmove.org/pledge/
If you found value in this podcast, make sure to subscribe so you get notified when the next episode is released. Also, if you could to do me a huge favour - please leave a review. It helps other entrepreneurs like you find the show and build their businesses too.
If you want to connect with me, come hang out on Insta https://www.instagram.com/bonniewix.biz/
Or Join my FaceBook group - SHINE in Business
https://www.facebook.com/groups/shineinbusiness
Until next time,
Keep shining bright 🌻
Bonnie Wix
Aug 9, 2022
8 min

Episode Description
Have you ever thought about starting a business as a new mom but were worried about the juggle? Have you ever wondered if it was possible to own two different businesses and thrive? What would your life look like if you believed it was possible to do it all?
Come join in on the conversation I have with Inbal from Like Minded Collective, who shares her story of owning two businesses, having two daughters she is the primary parent for, how she handles the messy middle, learns to accept the journey and imperfection, and the magic that happens when women connect and collaborate.
Inbal Claudio is the creator of Goldwick Candles, a special brand of candles with infused gold, and the founder of tech company Like Minded Collective. Her mission is to connect and empower female-founded businesses around the globe.
Inbal was born in Israel, and aside from a 4-year stint in North Carolina has spent the majority of her life in Southern California, where she currently lives with her husband and 2 little daughters. As a candle maker, turned tech founder, her passion for networking with women entrepreneurs has led her to create Like Minded Collective, a Social media platform for female founders to connect, collaborate, and grow.
Inbal manages to hold it all together, taking in stride the journey of entrepreneurship, and the messiness of combining business and motherhood. Her story is inspirational in what women can achieve and is a true testimony that we can do it all (with the right support).
In this episode, you'll hear:
Being a mother and running two businesses
Trademarking
Influencer marketing as a small business in a saturated niche
Seeing a gap in the market and launching into it
Women in tech and the journey to developing a new social media platform for female founders
Dealing with developers and unexpected obstacles
Intentionally choosing to work only with female founders
Are you ready to be inspired to chase your dreams and see what impact you can leave on this world?
Resources Mentioned
Building a Story Brand by Donald Miller (https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329)
How I Built This with Guy Raz Podcast (https://podcasts.apple.com/au/podcast/how-i-built-this-with-guy-raz/id1150510297)
Inbal's Contact Links
Website | Instagram |
www.likemindedcollective.com
www.instagram.com/like.minded.collective
To learn more about promoting a social media platform for female founders, check out Like Minded Collective Affiliate program to be released mid-August 2022.
If you found value in this podcast, make sure to subscribe so you automatically get notified of the newest episodes.
Also, if you'd like to do me a huge favour - please leave a review or a rating. It helps other superstars like you find the show and build their businesses too.
Until next time
Keep shining bright
Bonnie Wix
Aug 3, 2022
41 min

Episode Description
Have you gotten excited about a business opportunity and just dived in with faith that it would all work out? But it didn't.... That was me, I got super excited about a business opportunity to host an in-person workshop and spend alot of time and money into setting it up. It was a major financial flop but I will still call it a success? Why, because I learnt soo much from it.
In this episode, you'll hear:
Why I decided to host an in-person event
How I tried to make it work and why it was a financial loss... And how much money I lost
Why I consider it a success
Lessons learnt on taking risks in your business
If you found value in this podcast, make sure to subscribe so you get notified when the next episode is released. Also, if you could to do me a huge favour - please leave a review. It helps other entrepreneurs like you find the show and build their businesses too.
If you want to connect with me, come hang out on Insta https://www.instagram.com/bonniewix.biz/
Or Join my FaceBook group - SHINE in Business
https://www.facebook.com/groups/shineinbusiness
Aug 2, 2022
13 min
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