Business Beyond the Mic
Business Beyond the Mic
Carli van Heerden
Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!
039: 100+ Podcasting Tips in 10 Minutes with Carli & Jennay
Looking for a simple quick-fire guide to help you boost your confidence as a podcaster? Look no further! In today’s episode of Business Beyond The Mic, we are joined by our resident content expert, Jennay Horn, to share our top 100+ podcasting tips in just 10 minutes!From creating an audience avatar to planning a consistent recording schedule, adding value through show notes and transcripts, maximizing your exposure using cross-promotional material, elevating your audio with intro music, and ...
Jun 17, 2024
16 min
038: Top Marketing Strategies to Boost Your Podcast Discoverability with Danielle Desir Corbett
Where do you look to find the clues for success? During this episode, Danielle Desir Corbett joins us to share her surprising approach to mapping out her journey to podcasting and beyond. She is a multi-passionate travel creator and host of the highly rated and four-times grant-rated travel and personal finance podcast, The Thought Card. She also works as a Podcasting Marketing coach, and co-hosts Road Trip Ready, which explores the best road trips across the US and Canada. Join us toda...
Jun 10, 2024
31 min
037: How to Separate Your Podcast Goals from the Actionable Steps with Carli van Heerden
Welcome to this fourth edition of The Founder's Corner miniseries, as Carli van Heerden shares some important advice for founders and business leaders in podcasting. Today is all about separating the goal from the action or activity that is required to achieve that goal.We discuss the importance of not waiting or hesitating to take action, the undeniable value of consistency, why you always need to be planning for the future, and the two main strategies that, when implemented, will help you o...
Jun 3, 2024
10 min
036: How to Take Your Podcast to the Next Level Using Video with Carli & Jennay
With more than 2 billion active users, YouTube offers a tremendous opportunity to grow your audience. With this in mind, we welcome back our resident guest and Head of Content at We Edit Podcasts, Jennay Horn, to discuss the hot topic of video podcasts. When is the right time to do a video podcast? What is the best way to incorporate it into your podcasting routine? How can you benefit from adding video? We answer all these questions and more!Tuning in, you’ll learn our top tips for adding vi...
May 27, 2024
21 min
035: The Podcast Growth Strategy Every Podcaster Needs
Welcome back to Business Beyond the Mic as once again, we join Carli in the Founders Corner. Taken from our weekly newsletter at We Edit Podcasts, this edition of the Founders Corner explores the podcast growth strategy that every podcaster needs. Starting a podcast is easy, but growing a podcast is where the real work begins. Carli begins by explaining what a podcast growth strategy is, why every podcaster needs one, and the four pillars that define a quick-reference content flywheel. T...
May 20, 2024
10 min
034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk
Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert, and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, now, she is helping others do the same thr...
May 13, 2024
38 min
033: How to Get Your Podcast Back on Track
Today, we are back with another edition of The Founder’s Corner, based on previous versions of our weekly newsletter at We Edit Podcasts. This time, your host, Carli Van Heerden, dives into How to Get your Podcast Back on Track. Whether you’ve veered off course slightly, taken a much-needed break, or simply lost that momentum, this episode is for you. With every new season come new opportunities. But instead of just hopping on the next habit-hacking trend, what if you built a solid foun...
May 6, 2024
9 min
032: The Organized Podcaster’s Path to Success with Laurie Palau
Organization is a key element to making your podcast a success and unfortunately, it isn’t a skill that comes naturally to everyone! Joining Carli today on the show is the incredible founder of Simply B Organized and the host of This Organized Life Podcast, Laurie Palau to share her podcasting journey and how podcasters can find success through organization! Laurie believes that streamlining your scheduling can make your podcasting experience so much easier and stresses the importance of cons...
Apr 29, 2024
40 min
031: How To Make Your Podcast Stand Out with Carli van Heerden
Welcome to the premiere of our new podcast series! Based on the Founder’s Corner, a segment in our We Edit Podcasts newsletter, this series is all about giving listeners actionable advice on everything related to the business of podcasting, from growing your podcast to making big mindset shifts. For our first episode, we delve into what it takes to truly make your podcast stand out in a sea of microphones. With over five million podcasts out there to choose from, the thought of trying to...
Apr 22, 2024
10 min
030: The Keys to a Successful Podcast Launch with Carli and Reuben
The official launch of your podcast is a pivotal part of the whole journey; some might call it the genesis of your show. On the Business Beyond the Mic podcast, Carli welcomes one of our very own, Reuben Bester. Reuben is the productions manager at We Edit Podcasts, and he also heads up all of our client relations and handles all of our podcast launches. We believe that launching your podcast need not be a stressful experience. Instead, it should be a process that enables you to effectively c...
Apr 15, 2024
23 min
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