Black Friday and Cyber Monday were particularly crazy this year. And our listeners spotted a few new trends and wanted to know our thoughts on the tactics and their future viability. Listen in.

Everyone measures the success of a project differently. Today we talk about how to dig down, get a client's right KPIs and the questions you should ask.

Content marketing is great for playing the long game and getting yourself known, but it can be tricky and time consuming. We talk about how we do it, what we think makes sense and why.

Most copywriting projects need a designer to bring everything to life. And while a great collaboration can result in something truly glorious, the fact is that the copywriter and designer often work in isolation. Which can lead to awkward exchanges and poor project outcomes. Here's how we work our way around this problem.

This week, we have a question about a client who keeps putting off payment. We talk about how to get payment, what kind of language to use, and Amy shares a story that has Kirsty shaking her head in surprise.

If you've ever found yourself tongue tied when a client asks for one more little thing, today's episode will help. We talk boundaries, generous pricing, and re-positioning your assumptions.

We have decided to do something a little bit different this episode. And we'd love your feedback on whether this is something that you would like us to continue doing, or something you would like us to never do again. We had this idea that we would have one episode a month where we share our random thought of the month. Here it is!

You know that feeling of overwhelm when there's so much to do? Should I be over here speaking on podcasts? Should I be writing blogs? All the social channels? Some of the social channels? What about niching? Too narrow, too broad? All of the questions that you ask either when you're starting out or when you're making a change like launching a new website or changing a business model. Today's question is all about how you deal with that overwhelm.

This week's question is about affiliate marketing. We have two different answers. It's one of those 'how long is a piece of string' kind of questions. So see what you think.

When you see your competitors pop up in Facebook and Instagram ads, it can be tempting to think you need to join in the paid traffic party just to keep pace. But what if you took the time to think about it strategically and make a call based on what's right for you and your business? Tune into today's episode to hear us talk this through for a listener in the wedding photography space.