In this episode of our podcast, Burning Questions in the Channel, Perks WW Chief Strategist Claudio Ayub and senior channel agency executive William Gilsing discuss channel partner profiling.

While the channel ecosphere is developing rapidly, one methodology that isn’t keeping pace is partner profiling. In order for your channel programs to succeed, you need your partners aligned with end-user buying behaviors or risk a negative revenue impact.

Burning Questions in the Channel is a weekly podcast dedicated to answering the real questions facing channel professionals and will dive into the strategy of high achieving programs.

Burning Questions in the Channel is a weekly podcast dedicated to answering the real questions facing channel professionals and will dive into the strategy of high achieving programs.

Burning Questions in the Channel is a weekly podcast dedicated to answering the real questions facing channel professionals and will dive into the strategy of high achieving programs.