Are your event budgets shrinking, but your creative ambitions growing? If you're struggling to get the resources and authority you deserve, it’s time to shift your approach.In this episode, Dom and Martin sit down with podcast royalty Jennie Becker, a true powerhouse in the events world. From orchestrating iconic events for the British Fashion Council, LTK, and Stella McCartney, to her more recent role as Director of Events & Activations at WeWork, Jennie has built a career blending creativity with sound commercial strategy.Together, they dive into the strategies that have propelled Jennie to the top, discussing:·     Building community to drive loyalty·     Why there’s no one ‘Big Thing’ for success·     The power of strategic evaluation behind every great event·     How brand collaborations deliver tangible valueFind out more at tenthousandhours.agency

Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both?To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris.Together they discuss:How events connect partner networks and end user customersConfidence in trade show attendance and thinking beyondThe importance of engaging with your audience before the eventAnd crucially – how do you better understand your audience? Find out more at tenthousandhours.agency

Long-term creative partners Martin Richardson and Dom Garner have spent a decade powering events to be more strategic and objective-led. They’ve inspired event leaders and agencies to be accountable for success, and now they’re sharing some of that knowledge. They join leading figures in marketing, brand and communications to share how they succeed with events: attracting more event attendees, saving money, creating better engagement and gaining greater audience insights.