Bullshitbingo
Aktuell muss alles einen purpose haben und jeder Prozess muss agile sein. Solche Buzzwords prägen die Kommunikationsbranche seit jeher. Im Gespräch mit externen Kommunikationsexperten diskutieren Carla Behrens und Jakob Feger von A&B One aktuelle Buzzwords und Phrasen der PR- und Marketingindustrie und deren mitunter inflationäre Verwendung. Im Fokus des Gesprächs: Die Frage, wann und in welchem Kontext der entsprechende Begriff wirklich sinnvoll und damit „Bingo“ ist – und wann letztlich nur Bullshit.
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Available episodes
6
Typical release rate
± 94 days
Latest episode
5 years ago
March 31, 2021
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