We're onto the last vowel of fan engagement, and it's a deceptively simple one: utility, or a small bit of easily shared knowledge that you give to your audience and that they share with their friends. It's tied up in your persona or brand, however, so don't take it lightly. Let me, Bill, and Neil show you how you can give people something cool, small, and lifechanging.

When you have several offerings, your fans get to choose how they engage with you. That's the subject of this episode of Building a Better Story World: getting you to think of numerous formats, methodologies, and structures that will entice your audience to stick around your narrative world. We'll be using a popular film critique series as the case study, but rest assured that this can be used for any number of media or genres. Click play to hear how!

How do you get your audience to engage? You incentivize them... and that's the topic of this episode, our third entry into the vowels of fan engagement. Using a popular "sports" multimedia channel, we explore how you can give rewards to fan for engaging, whether that be in the form of a vote or something far stronger!

Our journey through the vowels of fan engagement continues! We're serving up another dish in this episode, with the main entree being E for Express. How you express yourself is critically important in making sure you're unique AND that you have some overlap with previously successful work. Douglas Adams joins us from the great beyond (or rather, he won't, because he didn't believe in it) to aid us in understanding how to make sure you're being YOU when you craft content so that fans know what...

We're continuing on our journey through the vowels of fan engagement! In this episode, a celebrity chef and globetrotter helps us to understand how asking your audiences to do stuff--to take part, to do you a favor, to question the world--will galvanize them into action. Just ask Ben Franklin! What do I mean? Listen in!

Building a Better Story World is back! Join producer and story world architect Steele Tyler Filipek as he guides creators in five ways to pragmatically and practically engage fans on any platform. It's as simple as AEIOU. Why? You'll just have to listen in to find out! Music - icons8.com, specifically https://icons8.com/music/author/ilya-marfin Audio Effects - freesound.org

We've just rapped up our arc of content on interactive story structure! If you want to dive back in and redo all the prompts, this episode is for you; it covers each exercise that was covered in the last series of episodes. Going through agent, desire, obstacle, user choice, and reward, you can learn how to craft the foundations of any kind of interactive narrative. We'll be taking a short break after this, but don't go away! Building a Better Story World will be back in just a few weeks!

Interactive structures need rewards, big and small, but you can't possibly give everything to everybody... can you? If you structure it right, you can! Join Steele Tyler Filipek as he guides you a process of tying the fun of your interactive experience to the rewards that will entice your audience to engage with it, time and again. Still don't believe? Then at least you get a case study about how Mortal Kombat set the video game world afire!

Agents in interactive experiences need to be able to affect the work in some manner. If not, it's not interactive! Join Steele Filipek as he showcases three ways to get users to make choices that reflect their desires, as well as a case study in social video that highlights living food and hilarity.

After a brief technical snafu, Building a Better Story World is back! Using professional sports as a guide, Steele Filipek--that Knight of Narrative--will help show you how to build interesting obstacles into your interactive experience... and how to mitigate difficulty... and how to differentiate between the two!