This week on Buffering, we are exploring how the best brands in the world have stopped selling specs and started selling feelings — and what that means for broadband providers still leading with speed tiers and price points. Join Zack and Gabe as we discuss how Apple's new MacBook Neo and Rivian's R2 are rewriting the rules of market positioning, why the utility trap is the silent killer of BSP growth, and how experience-first messaging turns subscribers into advocates.