Buffering
Buffering
Zack Kilgore and Gabe Petersen
You Don't Actually Know Your Subscribers: The Segments You are Missing
39 minutes Posted Mar 16, 2026 at 2:36 pm.
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Are you referring to your service tiers as segmentation? This week on Buffering, we are breaking down why generic marketing and segmentation is killing growth, and how AI can connect siloed data sources with behavioral data to actually move the needle. Join Zack and Gabe as we talk through a challenge to run this week, on how to think about subscribers based on their situation, not their services.