November 1, 2021Buffalo State Data TalkEpisode 12: SEO and Marketing, an interview with Nathan Hall from the Better Business Bureau Episode 12 features part 2 of our two-part series with the Better Business Bureau (BBB). In this episode Nathan Hall shares his experiences as a SEO analyst who uses Adobe Analytics and Google Analytics to find anomalies and investigate the reason for changes in website traffic. He also supports multiple local BBB’s helping them to make data driven decisions and update their digital marketing based on algorithm changes. Listen to this episode to hear Nathan’s thoughts on how to know if being an analyst is right for you.   ResourcesSearch Engine LandSearch Engine Round Table Learn more about data science and stay up to date with the podcast by connecting with us on LinkedIn. https://www.linkedin.com/school/buffa... Interested in a career in data science? Visit https://dataanalytics.buffalostate.edu/ to learn more.