October 1, 2021Buffalo State Data TalkEpisode 11: Marketing and Social Media Analytics, an interview with Melanie McGovern and Lauren Kirchmyer from the Better Business Bureau Episode 11 features part 1 of our two-part series talking to people from the Better Business Bureau (BBB). In this episode Melanie McGovern and Lauren Kirchmyer share how they use data to improve their outreach and social media marketing and show their accredited businesses the value that they bring. By leveraging their backgrounds in journalism and communications and continuously improving through professional development and networking they are able to successfully communicate information to the multiple audiences that the BBB serves. Don’t miss part 2, which will be released November 1st, with Nathan Hall, an SEO analyst for International Association of BBBs Check out the BBB scam tracker here: https://www.bbb.org/scamtrackerLearn more about data science and stay up to date with the podcast by connecting with us on LinkedIn. https://www.linkedin.com/school/buffa... Interested in a career in data science? Visit https://dataanalytics.buffalostate.edu/ to learn more.