“The BOF is not a sales event. It is a decidedly peer-to-peer conversation. We gather as intellectually curious observers. Our focus is not self-interest, personal or corporate agendas, but explicitly “progress in the field of innovation”. In understanding it’s underlying structure, patterns and idiosyncrasies. While we will stay informed on the latest developments in academia, we approach the subject as practitioners in applying this new knowledge to real world situations.” Matt Greeley, Founder and CEO, Brightidea.com