Johnny and Colin chat with https://www.linkedin.com/in/chase-novelich-232aaa63/ (Chase Novelich), Director of Ecommerce at https://bachans.com/ (Bachans), a Japanese Hot Sauce that has quickly become a pantry favorite. In this episode, they talk about. Becoming the #1 BBQ Sauce on Amazon. History of the brand Becoming #1 on Amazon Triple digit growth on all channels From High Growth Ecommerce to Brick and Mortar Excellence Exceeding expectations in Target, WholeFoods, Costco etc. Topic 3 Managing Ecommerce and Brick and Mortar Expectations. Challenges of DTC vs. Brick and Mortar keeping everyone happy. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

Drew Marconi, founder of https://www.inteligems.io/ (Inteligems), swings by to talk about pricing and how it impacts your bottom line. Your customers may be Most valuable growth levers to pull to drive sales without giving up too much profit. "Smart" pricing like the impact of free shipping, especially on smaller items. Ending things in 9 gives a significantly higher conversion rate (Regularly 10%). Discounts that increase the order value, buy more, save more. Guessing the price of Drew's favourite snacks

Johnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss: The importance of measuring units per store per week. When to use retailer dollars per store per week. Differences when calculating velocity at grocery stores, and other stores that sell groceries like Wal-Mart. Economical ways to impact velocity Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition. From there he moved onto a true startup as VP of Marketing for Revive Kombucha, bringing a rebrand to life which won "Best New Packaging of 2018 by BevNET" and following it up in year two by launching a game-changing shelf-stable innovation line called Revive Sparkling Kombucha (in cans) which won "Best New Product of 2019" by BevNET. For the past two years, Josh has worked at TCHO Chocolate in Berekeley, California where he’s led a rebrand and what has become a complete transformation with TCHO’s commitment to be 100% dairy free by 2023. TCHO’s new oat milk chocolate, Toffee Time, recently won the NEXTY Award for Best New Sweet Snack or Dessert at Expo West in 2022. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion. Check out thebrandpantry.com Oreos as a sweet, accidentally vegan treat that are always on sale. https://wildplanetfoods.com/products/canned-pink-salmon (Wild Planet Canned Pink Salmon). https://shop.balzacs.com/ (Balzac's coffee). Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

As the Omnium team builds out https://mybrandpantry.com/ (My Brand Pantry), Johnny, Colin, and Lucas all picked a product from their pantry and guess the price on DTC websites, Amazon, and grocery retailers. The products from our pantry are: https://bachans.com/ (Bachans) https://newmansown.com/product/sea-salt-microwave-popcorn/ (Newman's own popcorn) https://www.kewpieshop.com/products/kewpie-mayonnaise-asian (Kewpie Mayo) We talk about food changes, and shrinkflation happening in Canada.

Johnny and Colin are planning out their year of promotions. Hear how they plan for their CPG clients. In this episode they talk about planning how to roll out the MAPs across all teams. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

How do you use your data, and what learnings can you develop from it? Johnny and Colin break down what to look for when developing your MAPS. Merchandising and promotions. What needs to change this year? Assortment - have your priorities changed based on sales? Are there items to move up, or items at risk? Pricing - Is the pricing still accurate? Shelving - How much inventory on the shelves, can you get? Where in the store can you be? Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

Recorded live in the Gorgias office, Colin Davidson shares what brands who started as DTC need to know before going into grocery. DTC brands are marketing companies. They're marketing their store as much as their products. When moving to brick and mortar, you need to think of your team as a sales organization instead. This means knocking on doors and building relationships. It can take 3-4 years to sell into a retailer. Most retailers reset their shelves once a year. You need to be invited to sell in once a year. The expectation of 10-15% of your budget being spent to promote with the retailer. This comes out of your gross margin, and is in conjunction with additional promotion on your end (email, website updates, etc). This is the easiest to measure promotion, and covers the cost of things like changing out tags. Factoring additional costs associated with retail packaging requirements can increase costs as well Don't be afraid to copy what works from successful brands. Grocery is a 100+ year old industry. Often times, if there was an easier way to do something, a brand like Nestle or Pepsi probably would have done it by now. 8 weeks of velocity will tell you how well your product will sell. The goal is $10 of retail sales per SKU per week. Retailers know more than brands Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.

In this episode, Lucas asks Johnny and Colin about Expo west. What they saw, what was missing, and what their biggest takeaways were. Lucas also talks about differences and nuances in the UK and Ireland. Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at https://www.omniumcpg.com/ (Omnium). Produced by Rolled Up, submit your comments and questions to us on Twitter.