
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⚖ Proof, Credibility, and Believability Copywriting Course⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThe marketing environment has shifted again, going into 2024…What has worked for the last few years is NOT working nearly as well as it did before.And if you don’t adapt to this new reality, new economy, and new marketplace…Your marketing and your business will likely struggle.The good news is there’s one foundational principle that will be the lynchpin of your success…And with it, one key strategy to focus on to thrive.It’s all revealed in today’s episode…The #1 Marketing Strategy for 2024Yours for bigger breakthroughs,Roy Furr
Nov 10, 2023
17 min

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Dan Kennedy's No B.S. Direct Marketing Book🎁 Irresistible Offers Marketing Training from Roy Furr⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWhat is Dan Kennedy’s #1 Rule of Direct Marketing Success?… And why is it so important?Yesterday, I reviewed a piece of marketing that broke this rule…And it was no wonder the business owner said it hadn’t gotten results.Because it broke Rule #1!When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do…It will be easier to get results…More leads, customers, sales, and profits!I share the story and the lesson in today’s episode.Dan Kennedy's #1 Rule of Direct Marketing SuccessYours for bigger breakthroughs,Roy Furr
Nov 3, 2023
12 min

⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersIt’s time for a change…Starting next week, Breakthrough Marketing Secrets will look very different (again).Today’s episode is the official announcement…An explanation of the changes…And why they’re happening.The Future of Breakthrough Marketing SecretsYours for bigger breakthroughs,Roy Furr
Oct 27, 2023
15 min

⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThe winds of change are blowing…Do you feel that?The world feels like a different place from how it felt a year ago…And certainly very different from 10 years ago.For today’s episode I’m reflecting on that…And giving you a heads up about another very important announcement coming tomorrow.The Winds of Change Are Blowing | What does the future hold?Yours for bigger breakthroughs,Roy Furr
Oct 26, 2023
15 min

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📣 Unlimited Clients System🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThere are 3 “levers” you can pull in your copywriting business and career, to take it to the next level…Whether you’re just starting out…Or if you’re looking for your next career and business breakthrough…One of these levers is probably exactly what you need…To take you from where you are now…To where you want to go next.What are the 3 levers? And what’s the #1 lever YOU should pull next?The answers are in today’s episode…Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next LevelYours for bigger breakthroughs,Roy Furr
Oct 25, 2023
11 min
![If you want lots of clients, you need this… [how to get high ticket clients]](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL2FydHdvcmsuY2FwdGl2YXRlLmZtLzA5NTdjYWIwLTdkMDEtNDMyNS04OWZiLTM4MjlhZDM4MTI2MC8wdW9nb3U4NjZ6ajNBMzVyVjE4dU5ncS0uanBnIiwiZmFsbGJhY2siOiJodHRwczovL2lzMS1zc2wubXpzdGF0aWMuY29tL2ltYWdlL3RodW1iL1BvZGNhc3RzMTI2L3Y0L2Y1LzA3LzMxL2Y1MDczMTk4LThjZjItMjBjNi1mNmNhLThhOTNmMjRhZjRjYy9temFfMjEyNjM1MTIwOTUwNDE3NTM1OC5qcGcvNjAweDYwMGJiLmpwZyJ9.1hWGuXb3XKsqiU3ZdkjOnPp42vld38B94W2jreLT_Uc.jpg?width=200&height=200)
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📣 Unlimited Clients System⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThe #1 most important thing to getting clients is…Revealed in today’s episode.Yeah, I’m gonna do that to you.But don’t worry. I won’t tease you too long, once you press play.I’ll share the #1 thing you need, if you want lots of clients.Why clients hire you in the first place (no matter your niche or market or offer)...The easiest way to clients — and get them to love you…What it all comes down to…All of it, in today’s episode…If you want lots of clients, you need this...Yours for bigger breakthroughs,Roy Furr
Oct 24, 2023
11 min

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsWhen paid traffic doesn’t work, why not?If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network…And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to…What’s the problem?Do you just need better copy to increase conversions?Or is there something else?I got a few questions recently about subscribers’ struggles with paid advertising.And instead of addressing them superficially, I decided to go deep, to the root of how to make paid advertising work today.Why Facebook, Instagram, Google, & YouTube Ads are so hardYours for bigger breakthroughs,Roy Furr
Oct 23, 2023
12 min
![Copywriting: How to actually use a swipe file [true story]](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL2FydHdvcmsuY2FwdGl2YXRlLmZtLzA5NTdjYWIwLTdkMDEtNDMyNS04OWZiLTM4MjlhZDM4MTI2MC8wdW9nb3U4NjZ6ajNBMzVyVjE4dU5ncS0uanBnIiwiZmFsbGJhY2siOiJodHRwczovL2lzMS1zc2wubXpzdGF0aWMuY29tL2ltYWdlL3RodW1iL1BvZGNhc3RzMTI2L3Y0L2Y1LzA3LzMxL2Y1MDczMTk4LThjZjItMjBjNi1mNmNhLThhOTNmMjRhZjRjYy9temFfMjEyNjM1MTIwOTUwNDE3NTM1OC5qcGcvNjAweDYwMGJiLmpwZyJ9.1hWGuXb3XKsqiU3ZdkjOnPp42vld38B94W2jreLT_Uc.jpg?width=200&height=200)
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course🔍 Why Ads Worked Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsI once got in a fight with a copywriter over swipe files…I called him out on using one.He was trying to get hired by the company I was working for at the time, as Copy Chief.He got pissed, and ended up calling customer service and making a big stink.There were way too many phone calls about it.Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone.If we’d been in person, maybe he would’ve tried to take a swing at me.He was that upset.That’s where I’m coming from when I say I hate swipe file copywriting.But… I just did it — on a client project, with an A-list client.The trick is I did it very differently.Today, that true story and a lesson in ethical and effective use of your swipe file.Copywriting: How to actually use a swipe file [true story]Yours for bigger breakthroughs,Roy Furr
Oct 20, 2023
20 min
![How to Summon the A-List Copywriter Within You [Ego States Exercise]](https://cdn-images.podbay.fm/eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJ1cmwiOiJodHRwczovL2FydHdvcmsuY2FwdGl2YXRlLmZtLzA5NTdjYWIwLTdkMDEtNDMyNS04OWZiLTM4MjlhZDM4MTI2MC8wdW9nb3U4NjZ6ajNBMzVyVjE4dU5ncS0uanBnIiwiZmFsbGJhY2siOiJodHRwczovL2lzMS1zc2wubXpzdGF0aWMuY29tL2ltYWdlL3RodW1iL1BvZGNhc3RzMTI2L3Y0L2Y1LzA3LzMxL2Y1MDczMTk4LThjZjItMjBjNi1mNmNhLThhOTNmMjRhZjRjYy9temFfMjEyNjM1MTIwOTUwNDE3NTM1OC5qcGcvNjAweDYwMGJiLmpwZyJ9.1hWGuXb3XKsqiU3ZdkjOnPp42vld38B94W2jreLT_Uc.jpg?width=200&height=200)
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsYou have an A-list copywriter “self” inside of you…This is that part of your subconscious mind that remembers all the books you’ve read… The courses you’ve gone through… The bajillion podcast episodes…The part of you that has collected all this knowledge… Has learned from all your experience… Has great ideas… Writes easily and effortlessly, cranking out profit-pulling copy…And when that part of you is in charge, you write your very best, most brilliant marketing copy.Today’s episode gives you a simple “Ego State” exercise you can do in the 60 seconds before you sit down to write, to summon that A-list copywriter within you.How to Summon the A-List Copywriter Within YouYours for bigger breakthroughs,Roy Furr
Oct 19, 2023
11 min

⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsAre you treating your freelance copywriting like a business?Or are you just trying to get a glorified job that lets you work from anywhere?You have to decide.Because if you think it’s one but it’s really the other, you’re gonna be unhappy.You’ll also wonder why it’s so hard to get the results you dreamed of.So what’s the difference? I share it in today’s episode…Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise?Yours for bigger breakthroughs,Roy Furr
Oct 18, 2023
12 min
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