Guest - Dr. Sharon Tal Sharon helps entrepreneurs and managers identify, evaluate and prioritize market opportunities for their business. Together with Prof. Marc Gruber she wrote the book Where to Play. Sharon is a co-founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a senior lecturer on marketing and entrepreneurship. She runs courses and workshops in accelerators and universities around the world, and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has over a decade of experience in marketing and in strategic consulting. Her PhD research looked at market entry decisions of hundreds of startups and its consequences on firm performance and flexibility. The Market Opportunity Navigator helps entrepreneurs and business managers to systematically discover their best market opportunities. Case Study - Martha Razo Martha Razo is the CEO of Guero Pallets, Inc. a Chicago-based pallet company. She was also a member of the WBDC and Women's Innovation Learning Lab Scale Higher Cohort. Breakthrough Innovations is hosted by Colette Buscemi, Director of Women's Innovation Learning Lab and produced in partnership with iDream.tv.