Gareth Webb discusses what early-stage startups without brand recognition need to get right to ensure their pitch and messaging cut through and attracts top talent.

What's discussed/questions to ask yourself: 
- why are we all here? 
- why should others come work here? what's in it for them? how will they grow? 
- has the team internalized and agreed on this?
- what's the competition look like?
- what's your end game?
- build into a genuine, realistic, and repeatable pitch
- have self-awareness about where the product is and that not everyone may share the same passion about the product as the founder
- ensure this actually matches the experience a future employee will have when joining
- don't let your enthusiasm dwindle 

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Gareth: https://www.linkedin.com/in/gareth-webb-outscout/

Jake: https://www.linkedin.com/in/jake-gorgol/

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