Welcome to Breaking MedTech –where we explore how small B2B med tech companies can break away from outdated sales and marketing strategies and embrace modern, digital approaches that drive real results. Hosted by Mark Copeland and Ryan Pistone, we tackle the unique challenges small med tech businesses face, offering practical insights and fresh ideas inspired by strategies from other industries. From lead generation to brand positioning and everything in between, we’re here to help you grow, adapt, and succeed in a competitive market.