As the Pattern team prepares to launch Equal Parts, we hear about how they built the brand and what makes it unique in the market.
Pattern’s first brand, Equal Parts, offers cookware with a difference. In episode 4, we go behind-the-scenes to learn why Pattern decided to build a brand in the cookware space. We hear where the Equal Parts name came from, the diverse range of inspiration behind the brand and discuss some of the challenges ahead for the team as they build a direct-to-consumer cookware brand.
Show notes: <a href="https://lp.buffer.com/breaking-brand/equal-parts">https://lp.buffer.com/breaking-brand/equal-parts</a>

5. Next Up

The’ve helped launch over 50 startups — creating nearly $15 billion in market value. Now, they’re taking on a bold, new challenge.

Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.