
Cara Fischer from Ibotta shares the world of the Technical Marketer. Rather than her focus being on strategic messaging and campaign building, she gets her hands dirty with webhooks, paginated HTML in-app messages, and Liquid personalization. Listen in to learn more about the technology behind great customer experiences. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*
Aug 25, 2020
10 min

Andrew Cordes, UK CEO at Alite International, joins us to shed light on digital transformation, giving insight into the consultant's role in not just creating additional capability and capacity, but also turning companies into responsive organizations built for change. *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR 2019*
Jul 21, 2020
25 min

Mai Tran, CRM Manager at Blinkist, gives us a glimpse into the Blinkist company mission behind snackable insights. We also delve into the shift we're seeing in KPI focuses, and the power of personalization and recommendation engines. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*
Jun 16, 2020
18 min

Zoltan Szalas, Senior Product Manager of Growth at IBM, saddles up with us to talk machine learning, his early days at startup Croissant, and how to get buy-in across teams to hit goals. We also get a little spacey and talk quantum computing! *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*
May 12, 2020
17 min

Ashok Rajan, director of the board at Lister Digital and cycling enthusiast, gives commentary on how personalization strategies are more about human connection than technology. He shares a profound customer experience that shaped him, and stresses the importance of data for purpose.
Apr 14, 2020
22 min

Collette Mosca, Lead CRM at Busuu, talks mission for global connection and the guided approach of the beloved language learning platform. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*
Mar 10, 2020
16 min

Global Head of CRM at JustEat, Marie Feliho, shares with us how use of data has evolved throughout her career, the future of email, and how the skills needed to be an effective marketer are changing. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*
Feb 11, 2020
11 min

Founder of Phiture Andy Carvell joins us to muse on his early career in mobile gaming development, his pivot toward marketing tech, and what it takes to consult on tech stacks, app store optimization and growth-minded strategy. *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR 2019*
Jan 7, 2020
18 min

CRM Sr. Product Manager at OKCupid, Ana Albornoz, talks about the power of connection and how OKC lets that sentiment permeate their messaging, events, and even the way their messaging systems are set up. PS. They're hiring engineers! *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR 2019*
Dec 10, 2019
13 min

CEO of Notable Growth, Rebecca Nackson, talks being the "marketing therapist" in the martech space. She brings us the 3 T's: Team, Tools and Tactics. You need to have all in place to create a best-in-class engagement solution. *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR 2019*
Nov 19, 2019
20 min
Load more
