When podcast platform Anchor asked creative agency Red Antler to help evolve their brand, we simply had to hit record. (So meta.) Through a series of interviews, host and strategy director Liz Juusola gives an exclusive, behind-the-scenes view of Anchor’s new look and feel — and Red Antler’s unique approach to branding.

Liz talks to Red Antler executive creative director Jenna Navitsky about what makes a rich brand system the special magic of Anchor's new look and feel.

Liz talks to Red Antler executive creative director Jenna Navitsky about what makes a rich brand system the special magic of Anchor's new look and feel.

Episode 3: The Creative

Liz talks to Red Antler co-founder and chief brand officer Emily Heyward about the importance of an emotionally-driven brand strategy and the core elements of the Anchor strategy.

Liz talks to Red Antler co-founder and chief brand officer Emily Heyward about the importance of an emotionally-driven brand strategy and the core elements of the Anchor strategy.

Episode 2: The Strategy

Liz talks to Anchor co-founder and CEO Mike Mignano about his company's story, objectives for the rebrand, and the power of conviction. Anchor head of marketing Anna Sian also weighs in.

Liz talks to Anchor co-founder and CEO Mike Mignano about his company's story, objectives for the rebrand, and the power of conviction. Anchor head of marketing Anna Sian also weighs in.