In today’s episode, Cris sits down with Olga Fleming, CEO of MMC, the communications agency helping brands earn a place in consumers' everyday lives. Olga shares why the strongest brands go beyond awareness and create meaningful rituals, becoming products and services people rely on daily. When a brand successfully integrates into someone’s routine, it transforms customers into true advocates. Together, Cris and Olga explore what it takes to deeply understand your audience, identify unm...