What separates a business that grows from a business that gets acquired? In this episode, Cris sits down with founder, investor, author, and "Exit Whisperer" Carrie Kerpen to unpack the real lessons behind building, scaling, and selling an 8-figure company. Together, they discuss the biggest mistakes founders make when preparing for an exit, why visibility and PR can impact how buyers perceive your business, the role personal branding plays in increasing company value, an...