In today's episode, we're talking about Twitter's recent removal of legacy blue checkmarks. What does it mean for verified accounts, and how does it impact your brand's social media presence? Let's dive in.First, let's talk about what these legacy blue checkmarks are. In the past, Twitter used a verification system to indicate that an account was authentic and belonged to a public figure, celebrity, or brand. This was represented by a blue checkmark badge next to the account name. However, over time, this system became flawed, with many accounts receiving verification simply due to their status or popularity, rather than their authenticity.--- Send in a voice message: https://podcasters.spotify.com/pod/show/brander-br/message