
The Twitter CEO role is a big one to take on, and regaining advertiser trust will be no small feat. And Musk is also likely to remain very involved in activity at the app, which could see this new person put under a lot of pressure to perform very quickly.
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May 14, 2023
5 min

What is Bluesky?
Bluesky is a new social media project that aims to create a decentralized, open-source platform for real-time communication. The project is being led by Twitter CEO Jack Dorsey, who has long been a proponent of decentralized social media. The idea behind Bluesky is to create a platform that is not controlled by any one company or organization, and that is resistant to censorship and manipulation.
Why is Bluesky important?
Bluesky has the potential to be a game-changer in the world of social media and online communication. By creating a decentralized platform, Bluesky could offer users greater control over their data, and protect them from the whims of corporate or government interests. Additionally, the platform could offer new opportunities for developers, researchers, and other stakeholders to contribute to the development of social media, and create new tools and features that are not possible on centralized platforms like Twitter or Facebook.
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May 8, 2023
6 min

Today we will be discussing two recent updates from Twitter - the launch of Twitter Blue and the new paid verification process. These updates have been creating a buzz in the digital marketing community, and in this episode, we will take a deep dive into what they mean for users and advertisers and how they can impact your digital marketing strategy.
What is Twitter Blue?
Twitter Blue is a new subscription service offered by Twitter that provides users with additional features for a monthly fee. These features include an undo tweet button, bookmark collections, and a customizable app icon. The service was launched in Canada and Australia earlier this month and is now available to everyone globally.
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May 1, 2023
7 min

In today's episode, we're talking about Twitter's recent removal of legacy blue checkmarks. What does it mean for verified accounts, and how does it impact your brand's social media presence? Let's dive in.
First, let's talk about what these legacy blue checkmarks are. In the past, Twitter used a verification system to indicate that an account was authentic and belonged to a public figure, celebrity, or brand. This was represented by a blue checkmark badge next to the account name. However, over time, this system became flawed, with many accounts receiving verification simply due to their status or popularity, rather than their authenticity.
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Apr 24, 2023
5 min

As the 2022 midterm elections approach, political campaigns are increasingly relying on social media to reach voters. TikTok, in particular, has become a popular platform for political campaigns due to its massive reach and popularity among young voters. In response, the White House has announced a partnership with TikTok influencers to help promote key messages to young voters.
Research and Insights:
Recent studies have shown that social media ads are more effective at reaching younger voters than TV ads. This is especially true for TikTok, which has over 100 million monthly active users in the US, the majority of whom are under the age of 30. TikTok provides a unique opportunity for political campaigns to reach younger voters who might not be as engaged with traditional media.
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Apr 17, 2023
5 min

To start, let's talk about what NFTs are. NFT stands for non-fungible token, which is essentially a unique digital asset that is verified using blockchain technology. NFTs can be anything digital, such as art, music, videos, and more.Recently, Instagram launched a feature that allowed users to create and sell their own NFTs through the platform. However, Instagram has announced that this feature will be deactivated on April 11th, just a few days from now.
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Apr 10, 2023
7 min

Today we'll be discussing Twitter's decision to remove the legacy blue checkmarks from next week. This news has caused quite a stir on social media, with many users wondering what this means for their accounts and online presence.
To start, let's talk a bit about the blue checkmark. Twitter introduced the blue verified badge in 2009 to help users distinguish accounts that were of public interest from parody or fake accounts. The badge was intended to help users identify legitimate accounts, but over time it has also become a symbol of social proof and credibility.
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Apr 3, 2023
5 min

Welcome to episode 87 of The Avast Zumac Show. I'm your host, Avast Zumac. In today's episode, we're going to talk about Twitter's new feature for Twitter Blue subscribers. Twitter is now boosting replies from Twitter Blue subscribers and hi Twitter Blue is global for everyone Let's get into it.
Twitter is trying to tackle the problem of toxic replies and misinformation. By boosting replies from Twitter Blue subscribers, and they are hoping to promote constructive conversations and create a safer environment for users.
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Mar 27, 2023
7 min

Meta Verified is aimed at helping businesses and creators build their presence on Meta platforms like Facebook, Instagram, and Messenger. The program provides a blue checkmark verification badge to eligible accounts, which helps establish credibility and build trust with users.But how exactly does the program work? To be eligible for Meta Verified, accounts need to meet certain criteria, such as being active and complete, complying with Meta's community standards and terms of service, and having a significant following. Once an account is eligible, they can apply for verification by submitting their ID and other relevant information.
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Mar 20, 2023
7 min

Twitter has been one of the most popular social media platforms for many years now, but it has faced several criticisms for its centralized structure and handling of user data. Recently, Meta, formerly known as Facebook, announced its plans to create a decentralized alternative to Twitter.
The new platform will allow users to connect and share information without relying on a central authority, and will be based on blockchain technology. It aims to address issues related to privacy, security, and censorship.
According to Meta, the decentralized platform will use a peer-to-peer network, where users will communicate directly with each other, eliminating the need for a centralized server. This means that users will have full control over their data and will be able to decide who has access to it.
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Mar 13, 2023
10 min
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