A poorly prepared interview guest can tank your entire episode. David Condos Tjornehoj, producer and host of several podcasts, joins us to discuss the importance of sourcing and preparing the right guests for your show, how their stories can help represent your brand’s message and the best ways to connect with your audience by creating a space for authentic, honest conversations.

The quality of your audio can make or break your show. Robb Wenner, marketing manager at Auralex Acoustics and an industry leader in acoustical treatment products designed to improve the quality of sound recordings, joins us to discuss why high-quality audio matters to build trust with your listeners. He also offers ideas for how podcasters can tackle common acoustic problems with the right equipment and properly designed recording space.

New listeners are hard to find, but not when you invite the right guests to your show. Grant Jenkins, former director of marketing at the 5by5 Agency, shares how to expand the reach of your brand’s message by selecting a guest who will not only connect with your existing audience, but also bring your show some of theirs. He offers a checklist for qualities every guest should have and effective ways to invite, prep and interview them as part of the larger conversation you want to create.

Strategic content design is crucial for the success of a branded podcast. Emily Siner, news director at Nashville Public Radio, is responsible for the production of numerous broadcast shows and podcasts. She joins us for a conversation on the importance of designing content with the target listener in mind, sharing tips on everything from episode length to marketing strategies as well as pre and post production.   > Ready to start your own branded podcast? Let us help you get started with a free consultation.

Effective sales marketing has evolved way beyond just cold-calling new clients. Joe Pulizzi, “the godfather of content marketing,” founder of the Content Marketing Institute, and host of the Content Inc. podcast, has been helping branded businesses tell unique stories through their advertising, building solid customer relationships along the way. He joins us to discuss how marketing has shifted since the pandemic and offers suggestions for targeting an audience. He also explains how podcasts can provide brands with unique, long-term engagements with current and future customers.   > Ready to start your own branded podcast? Let us help you get started with a free consultation.

Brands are turning to podcasts to boost their reach and connect with customers. Jeff Brown, a broadcast veteran and host of the popular podcast Read to Lead, joins us for a conversation on how brands can grow their businesses, find new customers, and engage with their audiences on a more personal level. Find out why there’s never been a better time to start your first branded podcast.   > Ready to start your own branded podcast? Let us help you get started with a free consultation.

One of the best ways to grow your brand is through creating genuine connections with your audience. Marc Apple, founder of Forward Push, leads an award winning inbound marketing agency that drives success for local brands in markets across the United States. Marc shares how podcasting can help you successfully build a “know, like, and trust” factor that sets you apart from your competitors and produces a positive return on your investment.   > Ready to start your own branded podcast? Let us help you get started with a free consultation.

Hear from industry leaders and experts in podcasting and content marketing as they help us navigate the often tricky process of producing a professional sounding branded podcast. You’ll learn how to succeed in launching a show capable of bringing more value to your business's brand. We’ll cover the five most crucial steps, from content design to establishing your goals, booking the right guests, mixing and mastering audio and how to promote the show to the right audience.