In Episode 20, James and Sean unpack the world of supplements with Nik Hall, Founder & CEO of Vita Five & REViVE Marketing Partners, covering:
-Which supplements are here to stay and what's cyclical
-Product category selection and outflanking big incumbents 
-Appealing to the 5 senses of prospective consumers
-The economics of customer acquisition on Amazon
-How to navigate (and survive) the process of being acquired
Having been both brand and agency side, Nik brings a POV you won't want to miss.