In Episode 11, James and Sean have a vibrant discussion with Will Nitze.
Will is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. He's a Harvard Grad and Host of the Eating Glass podcast.
We discuss:
-How Will got into CPG (and his first retail launch into the drug channel)
-The power of boredom avoidance and getting comfortable with pain in business
-How to position a brand to last by riding trends and not tying yourself to them too closely
-Food industry trends and our own nutrition philosophy
-Where IQBAR is getting the best return in their digital marketing channels and thoughts on emerging channels
We learned a ton from Will and hope you get a lot of value out of the conversation!