Brand Yourself
Brand Yourself
Blair Badenhop
If you’ve ever wondered what it really takes to become a successful entrepreneur in the wellness industry, grab your headphones and start listening. Brand Yourself is a show that gives you a behind the scenes look at what female business owners in the health, mindfulness, and personal growth space have done to build thriving businesses and stand out brands. Hosted by brand strategist, Blair Badenhop, you’ll hear guests reveal the up and down journeys to finding success and how they leveraged who they really are to carve out their spot in the industry. Tune in to discover how “being yourself” is the secret to captivating your audience, effective marketing and branding, and more.
250: Your 2024 Business Planning Formula & My Biggest Lessons from 2023
Here we are – nearing the end of another year! As a business owner, you may be shifting your focus to planning for 2024. This episode is designed to help you do just that – specifically in planning out the first quarter of the New Year. Inside, I share my signature quarterly planning formula so that you can create aligned intentions, goals, and tasks to move yourself forward. I also share my 2023 reflections on: How I grew as a human this year My biggest lessons in life and business Where I stepped out of my comfort zone most What I’m most proud of I hope this formula and my transparency about my own business helps you feel seen, supported, and less alone on the journey. Because – truth is, we are always figuring it out as we go. Happy Holidays! B. P.S. Be sure to check out episode 218 if you haven’t completed the Sacred Reflection Ritual I share with you. It’s a must-do before you shift into 2023 planning mode. P.P.S. Your Wellness Brand is open for enrollment! The next cohort starts on January 15th and there are 9 spots left. Click here to learn more.
Dec 10, 2023
29 min
249: The 3 Essential Layers of an Authentic Brand
In today’s episode, I’m diving into part two of how to use discovery work to create a solid, authentic, and magnetic business: Developing your brand assets. If you haven’t listened to part one yet (episode 248), go ahead and do that first. It’s a quickie – just 17 minutes. Inside, I share: What brand assets are and why they matter The three essential layers of a magnetic brand How to define them and integrate them And more! I also invite you to join the Free Brand Yourself Challenge, starting on November 27th, where I guide you through a powerful clarification process that will make it easy to bring your true self into your online presence. Details here. www.blairbadenhop.com/challenge   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Nov 26, 2023
7 min
248: The Role Depth & Details Play In Your Success
Happy November and happy almost winter. In this week’s episode, I share why this time of year is a powerful portal for stillness and self-reflection – and how to best use it. I also offer you one of the most vital pieces of the business creation / evolution process which is: Doing the deep discovery work While it’s not “sexy”, clarifying the foundational elements of your business is what sets you up for growth, success, and momentum. I share the 4 foundational elements – and offer you details on how to deepen your connection with them. This is a peek inside what I teach in my business mentorship program, Your Wellness Brand. Learn more about YWB here. And if you want a taste of my process and this discovery work, join the free Brand Yourself Challenge, starting on Monday, November 27th. 5 days devoted to defining your most powerful branding asset: you. JOIN HERE   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Nov 12, 2023
17 min
247: Pod Update - My Plans for the Rest of 2023
In this short solo episode, I provide an update on a change to the show’s format for the rest of 2023. To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Oct 31, 2023
3 min
246: Staying Connected to Your Purpose In a Chaotic World
In today’s episode, I wanted to take a moment to acknowledge how heavy, overwhelming, and horrifying the events in Israel and Palestine have felt for all of us. It can be hard to know what to do in situations like these – when the world seems to be falling apart, when humanity feels lost, and we’re over here safe, comfortable, and able to fully live our lives. Running a business. Growing a business. Promoting a business… All of it can feel trial and meaningless, and you might be wondering, “Is it ok for me to still actively do the work I love, to share my message, and offer my expertise?” In this episode, I offer my thoughts on how to do both things: Continue to run a business so that you can earn what you need to live your life Continue to pray for and donate to the people in deep suffering in abroad I also offer guidance around how to pull yourself out of a despair spiral as It relates to times like these as well as when you’re facing something much more minor like COMPARISON. My hope is this solo episode brings you a bit of clarity on how to move forward and still follow you’re soul’s work – in the way that feels most aligned to you.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Oct 22, 2023
9 min
245: Designing a Brand & Website That Performs with Abbey McGrew
Today’s episode is part of a brand-new series inside the Brand Yourself podcast – Mini-Masterclasses, essentially a potent conversation with an expert that will offer you actionable insight that will help you authentically pursue your purpose on the planet and build your business. And today’s topic is a hot one: WEBSITE DESIGN. Our guest today is Abbey McGrew – Abbey is brand, packaging and web designer and the founder behind Wayfarer Design Studio. She specializes in helping thoughtful e-commerce founders build heart-led brand experiences for their customers. Abbey is known for her elevated design style and attention to detail, always finding a way to weave parts of the founder’s stories or values into her work. But mostly, she just loves supporting businesses to make their branding or website match the level of thoughtfulness and care that they put into their products. In this episode, we chat about the unexpected circumstances that forced her to start a graphic design business right after college, her journey to finding her first client, increasing her rates, and becoming a go-to branding expert for entrepreneurs, what she sees as the most essential elements to consider when designing a brand and online presence, the 3 biggest mistakes she sees people make with their websites - from design to images and more, why she says website COPY is essential for a website to get visitors to take action, and so much more!   To learn more about Abbey McGrew and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram
Oct 15, 2023
54 min
244: Juggling Client Delivery, a Podcast, and More with Limited Childcare
In today’s episode, I share what I’ve done recently to keep my business afloat with limited childcare – because, wow, it’s been quite the adventure! If you’re a parent or plan to be one day – my hope is that this peek inside my life recently will help you move through your own! Inside, I share: What’s been happening over here the past month or so and why childcare was suddenly very limited How I cobbled together support so that I could still show up for my clients The ways I got creative in order to keep publishing podcast episodes and emailing my list weekly And more! Whether you’re solo parenting, moving through a health challenge, or any other curveballs in life, this should help you see ways to simplify your work so that you can tend to other important areas of your life.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Oct 8, 2023
13 min
243: My Soulful Sales Process
Today, I’m really excited to address something that has come up again and again inside my client conversations and YWB alumni community which is, and that is: SALES. The process of getting potential clients on the phone and in that conversation walking away with a YES. So, if you’re someone who has been struggling to: Feel confident when you’re speaking with a prospective client Navigate that conversation authentically and strategically Talk about your offer with confidence and clarity Feel comfortable sharing the investment and payment options And more! … This episode is for you. Inside, I’ll be sharing about 3 key things: What sales is and IS NOT The selling mindset How to prepare for a sale And more! Get your notes ready – there are lots of nuggets of wisdom in this one.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Oct 1, 2023
17 min
242: Shake Off Failure & Reclaim Your Motivation
If you’re in a space of second-guessing yourself – wondering if you can really make this business venture work – this is a little pep talk for you. Whether your launch didn’t result in as many sign ups, your engagement on social has tanked for no apparent reason, or you have forgotten why you’re building this business at all, this episode is designed to help you remember that YOU CAN DO THIS. Pop it in your ears anytime you’re feeling a little low or uncertain for a mindset shift that will help you keep moving forward and take the next right step.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Sep 24, 2023
3 min
241: Using Your Head & Heart to Choose Your Niche
In this episode, I dive into one of my FAVORITE topics – thanks to a dear listener. And that is CHOOSING A NICHE. First, I’ll be defining what niche actually means because it’s so important to ground ourselves in why choosing one matters. And then I’ll be answering this week’s question all about how to choose a niche when you feel drawn to multiple – and how to tell if that choice will be profitable. So, if you’ve ever struggled with this very vital piece of the business puzzle, this episode is a must listen. This is a favorite topic of mine because I believe – and have seen how – powerful choosing a niche is. Yet, SO MANY PEOPLE are scared to choose a niche, to exclude people, and to make the wrong choice. Maybe you’ve felt this way too? Be sure to listen for 3 key tips to help you choose a niche that feels deeply aligned with you right now – and why it’s also so important to bring both masculine action and feminine flow into these business decisions.   To submit your question, visit the show notes.   Follow Me On: Facebook Instagram
Sep 17, 2023
11 min
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