You Are The Brand
You Are The Brand
Mike Kim
You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
428: How to Handle Disappointments, Setbacks, and Heartache in Business
In this episode, Robby and I delve into the often-overlooked emotional aspects of dealing with business setbacks. From clients backing out to payment delays, we share personal stories and actionable advice on handling these challenges with empathy, effective communication, and trust in your gut instincts. We explore the significance of validating emotions, maintaining professional boundaries, and building resilient business relationships. Packed with practical wisdom and humor, this episode is a must-listen for entrepreneurs seeking to navigate the ups and downs of business life. In this episode, you will hear: Why acknowledging your feelings before problem-solving can make all the difference. Robby’s story on validating a client’s emotions instead of rushing to fix their problems. The art of offering advice versus knowing when to step back through a humorous skit. Personal stories on the importance of gut feelings in making business decisions. The critical balance of trust and boundaries in business, and how to protect relationships with strong contracts. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jul 23, 2024
37 min
427: What I've Learned From Running My Membership Site - The Good, Bad, and Ugly
In this episode, we’re talking about what we've learned from running a membership community driven by my book release to the member-driven community it is today. We discuss strategic name changes, the logistics of launches, and how community-based learning has transformed our approach. We also highlight the critical role of consistent involvement, authenticity, and intentional leadership in nurturing a dedicated community. Join us for an in-depth look at what makes a membership community successful and sustainable. In this episode, you will hear: How member feedback led to pivotal changes in the community’s branding. The importance of live interactions and the unique support they provide. The intentional leadership strategies that drive high engagement rates. Marketing techniques used within the community to keep members excited and involved. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jul 16, 2024
32 min
426: How a Corporate Chief Growth Officer Would Grow a Solopreneur Business with Sean Phalon
Dive into the dynamic life of Sean Phalon, a seasoned growth leader who masterfully balances his high-powered career with a fulfilling personal life. We discuss Sean's meticulously structured routines and solo trips that fuel his success both at work and home. Listen in for insights into his evolution from sales to leadership, and learn the strategic approaches he employs to lead a large, remote team effectively. In this episode, you will hear: Sean’s morning routines that set the tone for a productive day, both for him and his family. Learn how quarterly solo trips become strategic recalibrations for Sean, providing clarity and fresh perspectives. Explore Sean's transition from a front-facing sales role to a strategic leadership position. Sean's strategies for managing a large, remote team and the importance of feedback and strong relationships. How Sean simplifies complex business structures to drive growth and efficiency in his role as an executive growth officer. Connect with Sean Sean's LinkedIn Sean's Instagram Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jul 9, 2024
43 min
425: How Changes in Your Personal Life Can Grow Your Business with Justin Schenk
In this episode, we reconnect with Justin Schenk, the host of the "Growth Now" podcast. He shares personal stories of overcoming fears, embracing love, and finding purpose after loss. Our discussion also highlights the importance of self-love, daily rituals for well-being, and the power of building meaningful connections.  This episode is a must-listen for anyone navigating significant life changes and seeking to foster impactful relationships. In this episode, you will hear: How Justin transitioned from singlehood to becoming a step-parent and the surprising insights he gained. About the pivotal role therapy and coaching played in reshaping our approaches to love and family. The emotional and spiritual journey of processing grief and the personal growth that can arise from profound loss. About the "four non-negotiables" that sustain well-being and productivity amidst a busy life. The rewarding experiences of organizing events that focus on building genuine relationships and fostering personal growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jul 2, 2024
43 min
424: Why Inefficiency in Building Your Business is a Normal Part of Real Growth
Join us in a deep dive into why inefficiency in building your business is a normal part of real growth. Robby is with us again and this episode will leave you with practical takeaways that will help you to navigate the entrepreneurial landscape with more ease and authenticity. Tune in for a blend of humor, wisdom, and actionable advice that will inspire you to embrace inefficiency as a vital component of your unique path and the diverse experiences life offers.  In this episode, you will hear: A discussion on the unpredictable nature of career paths and personal branding. Practical advice for entrepreneurs on reducing burnout and leveraging relationships. Importance of experimenting with new hobbies and interests without full commitment. Embracing diverse experiences and the value of perseverance in entrepreneurship. Insights on creating space for creativity and the significance of partnerships. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jun 25, 2024
31 min
423: What Has Changed About the Personal Brand Industry Since COVID
In this episode, we dive into the world of digital marketing with new co-host Robby Fowler. Robby brings a wealth of experience in guiding solopreneurs, medical practices, and nonprofits in their digital marketing efforts. Together, we uncover the secrets to crafting a balanced and impactful digital strategy that seamlessly integrates a robust website with an engaging social media presence. Stay ahead of the curve as we explore the evolving digital landscape, the rise of AI-generated content, and the nuances of contemporary marketing tools. In this episode, you will hear: Why maintaining a cohesive digital presence is essential and how to balance the strengths of a website with the networking power of social media. About the strategic decision-making process behind prioritizing your website over social media, and the potential pitfalls of each approach. Get practical advice on using lead magnets to grow your email list, even as AI-generated content becomes more prevalent. How to navigate the challenges of content marketing in an AI-driven world and the importance of staying updated with technological advancements. The need to resonate with younger demographics by leveraging current technology and communication channels effectively. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jun 18, 2024
30 min
422: How to Steal Time for Self-Development (and Get Things Done)
In this episode, we explore how you can unlock your potential and boost productivity. I offer a comprehensive look at innovative time-hacking techniques, diving deep into the art of leveraging Standard Operating Procedures (SOPs) and harnessing the power of AI tools. By integrating these strategies, you can make every moment count in both your personal and professional life. Whether you're struggling to stay focused, manage your time efficiently, or simply want to enhance your daily routines, this episode provides practical advice and actionable tips. Prepare to transform your approach to productivity and uncover the hidden potential within you. In this episode, you will: Learn the art of "stealing time" for personal development, turning idle moments into opportunities for growth. How I transitioned from a disengaged student to a driven professional using practical time management strategies. Understand the importance of taking breaks to maintain your creative edge and stay objective. Explore how SOPs and AI tools can exponentially increase your efficiency and help you get more done in less time. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Jun 11, 2024
21 min
421: The Unexpected Way to Get Swamped with Opportunities, Promotion, & Ever-Growing Influence
In this episode, I dive deep into the heart of business networking, revealing how the power of generosity can not only transform the lives of others but also pave the way to your own success. Tune in as I share personal stories of kindness that have led to remarkable career milestones and provide actionable insights on building a network with true purpose and impact. In this episode, you will hear: The life-changing magic that unfolds when you selflessly create opportunities for others. Real-life examples of how acts of generosity have led to unexpected and significant professional advancements. The delicate balance between being a door opener and maintaining your own path to success. How aligning your business network with your core values can amplify your influence and legacy. Actionable strategies to nurture genuine relationships that will support both your personal and professional growth. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.  
Jun 4, 2024
9 min
420: An Inside Look at My Q2 Business and Live Events
In this episode, I am excited to share the journey of my professional and personal life in 2024. We'll explore many aspects, from the challenging world of traffic generation to the lively city of London. I'll share my thoughts on how to maintain a balance between growing a business and retaining personal happiness. This episode offers a blend of practical strategies, personal experiences, and community insights. In this episode, you will hear: About my thriving ghostwriting career and why AI still can't replace the human touch, even with the latest tech advances. How I manage to balance business expansion with personal life events, like a sudden trip to London, using strategic planning and strong systems. The seven key insights that are changing my approach to coaching and leading mastermind groups in this ever-changing world. Why my decision to keep my income private can be a useful lesson in setting and managing expectations in the entrepreneurial community. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
May 28, 2024
25 min
419: How to Budget for Big Dreams, Business, & Financial Success for Solopreneurs with Deb Meyer
In this episode, we dive deep into the financial challenges and triumphs of being a solopreneur with our guest, Deb Meyer, a seasoned finance expert. We uncover the strategies that will not only help you manage your money effectively but also align your financial goals with your personal aspirations. If you're ready to take control of your financial future while pursuing your passion, this episode is packed with insights you can't afford to miss. In this episode, you will hear: The art of budgeting that turns your entrepreneurial dreams into a sustainable financial plan. The secret to balancing personal branding with your business finances for long-term success. The psychological aspects of money and how to combat a scarcity mindset that may be holding you back. Insights into the real meaning of success and why traditional financial milestones might not be the benchmark you think they are. The importance of generosity and how to extend your impact beyond monetary contributions. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
May 21, 2024
37 min
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