Getting an award for your creative efforts is an amazing feeling.  But in the business world, that’s should never be a creative’s priority —  Your job is to help your clients sell.  And losing sight of that goal is a trap too many creatives fall into.  So says today’s guest, VJ Anand, Head of Creative, Managing Partner APAC at VaynerMedia, who has extensive experience working both brand and agency roles.  In this episode, we discuss:  - The differences between the brand and agency worlds  - The value of creative asset experimentation — especially for agencies  - Why creatives need to stay focused on business outcomes for clients  To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.

Every marketer understands the power of creative content — but scaling it is a challenge for many organisations. And for organisations operating in the Asia Pacific (APAC) region, the diverse regional nuances can compound the challenge. Here at Celtra, we understand the creative content challenges organisations face, so we’re excited to announce our new show, Brand-Side APAC, which tackles these issues alongside the unique difficulties the APAC region poses. In this introductory episode, producer Rita Richa speaks with host Raushida Vasaiwala, the APAC General Manager at Celtra, about this exciting new podcast. You’ll learn: Why we created this podcast What to expect in upcoming episodes The types of guests you can expect to hear   To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.