<p>In this episode of the <a href="https://www.brandnarrative.fm">Brand Narrative Podcast</a>, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the <a href="https://www.commanders.com">Washington Commanders</a>.  We also weave in comparisons to the recent name change of Major League Baseball's <a href="https://www.mlb.com/guardians">Cleveland Guardians</a> (formerly Cleveland Indians), discussed in an <a href="https://https//www.brandnarrative.fm/lessons-from-the-cleveland-indians-now-guardians/">earlier episode of the podcast</a>.  Links discussed in the episode include:</p>
<ul>
<li><a href="https://www.youtube.com/watch?v=sksTNdOh-Zk">Washington Commanders brand reveal video</a></li>
<li><a href="https://www.washingtonpost.com/sports/2022/02/02/washington-commanders-logo-uniforms/">Explanation of Washington Commanders brand, crest</a></li>
</ul>

The Nuanced Connection Between Brand and Sales

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas.  Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike.  Hosted by marketing agency owner and author, Matt Certo and the agency he calls home:  Findsome & Winmore.