Every B2B marketer and their Grandma is talking about the importance of "posting on LinkedIn" And while it's arguably the best B2B marketing tool right now... very few are actually executing it well. So, that's exactly why for today's episode I invited on Florian from Container xChange... because he & his team get it. During my conversation with Florian we touched on: 1️⃣LinkedIn company pages vs personal profiles (and why he thinks profiles win all day every day) 2️⃣How to get on employees on board with posting content & incentivise them. 3️⃣Florian's plan around getting his CEO involved with the content strategy.

B2B case studies should (arguably) be your #1 performing content asset. Yet for most - they're for from that. So, how do you make the switch & turn case studies into your biggest demand driver? 🤔 Well, in this episode I sat down with the case study meister himself... Joel Klettke.  And he didn't disappoint! P.S. If you want to connect with Joel, click the link below: https://www.linkedin.com/in/joelklettke/

There's a lot of marketers chanting that "brand" is everything. And that it's the "new way" of doing demand gen. ...without ever really giving a lot of context to what "brand" even means 🤦‍♂️ (By the way those "marketers" also include me lol #guilty) So in this episode I want to give you MY perspective on the difference between: 1️⃣ - Brand 2️⃣ - Brand marketing 3️⃣ - Branding Because the difference between all three... is massive. 

Most fail with podcasts. They publish 4 episodes for a month... and then call it a day. Why? 🤔 There's a few reasons... but undoubtedly one of the main reasons is: *Not seeing results quick enough* ...and most don't results quick enough because of ONE reason ⬇️ Not repurposing enough.  So, in this episode I broke down from start to finish how to repurpose your podcast content. Enjoy :)

YouTube... It's the channel that VERY few B2B marketers have perfected.  Unlike LinkedIn, where it seems every company is killing it - the same definitely can't be said for YouTube. Meaning one thing: OPPORTUNITY. Look... I'm going to stand by the following the statement & watch it play out over the next 12-24 months... and that statement is: "A YouTube subscriber will become 100x more valuable than an email subscriber & companies will seriously regret not getting in earlier"  In 99% of industries, YouTube is ridiculously un-saturated & a wide open ocean to jump into.  And my hope with this episode, is that it helps push my companies to start the process of building their OWN.  P.S. If you want to check out the podcast guest Karolina, here is the link to her LinkedIn.

MarTech... It’s the industry that never seems to stop growing. It’s the industry that tells you, tech solves all of your marketing problems. It’s the industry that always wants to remind you about the next BIG thing. It’s the industry that tells you that you need to measure everything. But is this industry all it’s really made up to be? Or have they been lying to us... 🤔 Well in this podcast, I dived into this very topic with Josh Wagner from LeadMD. Here are some of the things we covered:  ➡️ How the MarTech industry has mislead marketers to think more about the tools rather than the actual strategy.  ➡️ Why MarTech has grown so rapidly over the last decade. ➡️ What the modern MarTech stack should look like. If you want to connect with Josh, here is the link to his LinkedIn profile:  https://www.linkedin.com/in/joshwagneraz/

What are the best demand gen strategies? 🤔 I mean you've got... 👉 Partner marketing 👉 LinkedIn Ads + Facebook Ads 👉 Webinars 👉 Podcasting + all the above combined.  It can be a bit of minefield for a new marketing team to really understand where they should be devoting their attention.  So, to try & help with that I brought Alex Elman who is the Director of Demand Generation at InCloudCounsel... who shared exactly how he's been helping grow InCloud since he joined.  We also discussed the current state of demand generation & overall touch on some really interesting points! If you want to check out Alex, click here 

How does the Head of Brand Advertising at Amazon think about Demand Gen? 🤔 Well... I've only gone & interviewed him. In this episode of the Brand Is Demand podcast with Rick Buie - we talked about: ➡️ The common misconceptions B2B marketers have when it comes to driving REAL demand + why the old model is broken. ➡️ How to go about measuring "brand marketing" activities. ➡️ How to get internal buy-in from the C-level to try out some of these more "brand" driven strategies (particularly when they're stuck in the old model) ➡️ Advice to new B2B marketers/young startups around driving demand + Rick's favourite examples of B2B/B2C companies crushing it with the demand & brand game.  If you to connect with Rick 1-on-1, here is the link to his LinkedIn: https://www.linkedin.com/in/rickbuie/

How do you get 1,000's of REAL people engaging with your content on LinkedIn on a daily basis? 🤔 It seems like right now everyone & their Grandma has an opinion on the answer to this question 🤦‍♂️ So... I brought on a guy who is the REAL DEAL when it comes creating content that cuts through on LinkedIn (and he really didn't hold back... at all) Daniel broke down exactly how he's grown his LinkedIn audience from square ONE. He also walked through the Facebook Ad strategy that he's helped ServiceTitan implement across the last 6 months, to help them put their content distribution on literal STEROIDS 🔥 If you want to check out Daniel's LinkedIn, click here