How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with.
This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today’s competitive marketing landscape.
Dec 20, 2023
38 min
What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships and how they directly effect your companies brand image.
Dec 14, 2023
26 min
If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as John takes us on a journey through the intricacies of metadata, the indispensability of digital asset management, and the transformative power of artificial intelligence. Whether you're a marketer, a content strategist, or someone who's simply curious about the forces shaping the digital world, this episode is a must-listen.
Nov 13, 2023
40 min
What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market.
Oct 6, 2023
32 min
Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts by making her marketing team compete with the much larger companies in the space. If you are a fan of mushrooms, brand marketing, a good David and Goliath story, or just want to hear an amazing journey of an entrepreneur, this episode will be sure to entice your taste buds and grow your understanding of agriculture marketing.
Sep 26, 2023
32 min
Marketers, don’t miss this episode of Brand Intelligence as IntelligenceBank CEO Tessa Court and Lani Evans chat about what it’s like to land your dream job in sports marketing, which for Lani has come in the form of F1’s Australian Grand Prix. Join Lani and Tessa as they talk about why they like hiring marketers from the agency world, F1 brand management, brand strategy, creative ways to use social media, how to earn customer loyalty and much more. Lani also discusses how she uses IntelligenceBank to maintain brand compliance and improve productivity.
If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about the Australian Grand Prix at https://www.grandprix.com.au/
Sep 22, 2023
37 min