The top three reasons that companies fail with their content...

1.) They lack a clear content strategy or purpose. Get alignment with leadership and make sure what you are putting out there supports your objectives and goals (Winging it will not work)

2.) They put themselves in a creative box. Sure, you need a structure, you need a strategy, but you also need creativity and the ability to test and try new things to figure out what's going to work best. That new content idea that kinda scares you a little bit because noone else would dare do it....DO IT!  (Assuming it aligns with your strategy/goals :)

3.) Due to 1 and 2, they fail to build a team and or a workflow or process around it so they can't stay consistent with their content.  The key to winning customers, building brand, and going viral is NOT some magical hack. It's being able to put out quality content (That serves your customers) daily/weekly. THAT is the real "Secret" 

I go into all of the tactical stuff in this episode so what are you waiting for, dive in! :) 

Hope you enjoy!

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