Look, it’s no secret, we are in a recession (Oct 2022)Is it going to get better or worse from here, that’s not for me to sayBut one thing I know for certain is that the companies producing content and building legitimate BRANDS right now, are going to be the ones who thrive during this time. And LinkedIn is one of the best places to do it (If you're B2B)Think about it….A recession hits and spending comes to a temporary haltBuyers stop taking as many calls with salespeopleBut do people stop scrolling the LinkedIn feed?TikTok?Do they stop consuming content?Do they stop listening to Youtube videos and podcasts?Heck no. They probably consume MORE content during this time (That’s what we saw during the pandemic)Many of our inbound leads (Through content) watch our videos and consume our content for months at a time before reaching out, scheduling a meeting, and becoming a customerThat is what content doesAnd that’s why, with a looming recession, you need to start this process NOWBecause you want to be the door they are knocking on when it’s time to buyWe talked about alot in this weeks live/podcast!Things like…👉The type of content you need to create to convert👉How to clarify your brand and messaging👉How the LinkedIn algorithm has changed👉Why being surgical and strategic on LinkedIn is key to winning customersDon’t miss out on the next live session!! We’re here every Tuesday @ TOPIC NEXT WEEK: The Behind the Scenes Look at How I Create All of My Content! Quality vs Quantity content—which actually matters more, the equipment I use, the tricks and tips to recording content faster and better, and so much more!See ya then my friends!Want to be apart of these weekly live sessions? 🤩Sign up for the live event and weekly communication here!👇https://mailchi.mp/01d2362c74e8/brandindemandLinkedIn: https://www.linkedin.com/in/alexbsheridanTikTok: https://vm.tiktok.com/ZTdHkmbFb/Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KAWebsite: Impaxs.com