Show notes
In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.Whether you're a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.We talk about:[0:00] Intro[01:41] The Rise of SEEN Connects[04:41] Biggest changes in social media[06:25] How to stand out in an oversaturated market[08:17] Sedge’s favorite campaign[12:45] Leaning into intuition[19:06] Finding work/life balance[22:09] How to grow as an influencer[24:30] Working with an agency[27:24] Common influencer/brand pitfalls[28:26] Where to find Sedge[29:02] What small businesses need to knowConnect with Sedge here:https://www.seenconnects.comhttps://www.linkedin.com/in/sedge-beswick-92573330/https://www.instagram.com/seenconnects/Connect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/